Dr. Strahilevitz earned her Ph.D. in Marketing from the University of California in Berkeley and the focus of her research is on the way emotions affect consumer decision making. This includes how consumers choose what charities to donate to, what brands of products to buy, and what stocks to invest in. Dr Strahilevitz has also published extensive work on cause-related marketing. Her research has been published in the Journal of Marketing Research, the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Marketing Letters, the European Journal of Marketing, the Journal of the American College of Radiology and the Journal of Nonprofit & Public Sector Marketing. She has also published several book chapters and dozens of articles in journal proceedings.
She has been quoted over 200 times in the media including in the Wall Street Journal, the Sydney Morning Herald, the New York Times, BusinessWeek, Advertising Age, Brand Week, Time Magazine, the US News and World Report, the Chicago Tribune, the LA times, the Boston Globe, the San Francisco Chronicle, the Seattle Times, the Denver Post, the Christian Science Monitor, the Miami Herald, the Chicago Sunday Times, CNN.com, CNBC.com, MNSNBC.com and BusinessWorld India. She often appears as a marketing expert on both local and national television and radio programs. Michal is also a regular blogger for Psychology Today, where she rights about the intersection between emotional well being and money.
Dr. Strahilevitz has won multiple teaching awards at both the college and university level from multiple universities. She is known to be a very demanding instructor. Michal reports that her secret to teaching is that she truly loves to teach and that when students sense that the teacher feels fortunate to be in the classroom with them, they tend to produce their very best work.
School of Management, Operations and Management, UOW