Skip to main content

Mehmet, Mehmet Dr.

Senior Lecturer in Marketing

  • School of Management and Marketing - University of Wollongong
  • Senior Lecturer - University of Wollongong 2020 -

Overview


I am a digital marketing researcher, who specialises in social listening

Top Publications


Research Overview


  • I research in the area of social listening and have applied qualitative techniques in the area of policy development, social marketing, business practices, tourism and environmental management.

    I have developed several frameworks to better understand how meanings are created, conveyed and interpreted in digital media. In particular, Fabric that tracks communication across multiple platforms concerning multiple stakeholder groups.

    I am now focusing on improving upstream social marketing to better influence social, tourism and health policy at a state and federal level and giving a voice to the voiceless, within our community.

Geographic Focus


Selected Publications


Impact Story


  • The research has had a significant impact on the NSW shark program.  <br /><br />I am writing to acknowledge some of the impacts of the extensive collaborative research<br />for the NSW Shark Management Strategy conducted by Associate Professor Peter<br />Simmons (Charles Sturt University) and Dr Michael Mehmet (University of Wollongong)<br />since 2016.<br /><br />This research included six funded projects and the joint supervision of a PhD study. It used<br />a combination of approaches to listen to and interpret community attitudes and<br />preferences, including surveys, experimental scenarios, focus groups and social media<br />sentiment analysis.<br /><br />This research has contributed to NSW DPI becoming a global leader in the use of social<br />research to inform and tailor shark mitigation policy to the needs of different beach and<br />ocean users and stakeholders.<br />The ocean is integral to coastal lifestyles and economies, especially in NSW and across<br />Australia, and managing the numerous coastal activities is critical for community and<br />economic wellbeing. To be effective, shark mitigation policy and operations must be<br />evidence-based and informed by understanding the many stakeholder perspectives, which<br />was provided by the research of UOW-CSU.<br />This collaborative research has impacted NSW shark mitigation policy development in<br />many ways.<br /><br />It has contributed to shaping our understanding of the dimensions of community and<br />stakeholder thinking about managing the complex issue of shark mitigation. It has provided<br />detailed evidence of the understanding and attitudes towards an increasing number of<br />mitigation strategies available (drones, SMART drumlines, shark nets, etc), and their<br />strengths and weaknesses in different contexts and scenarios.<br /><br />The most recent study of 25 Coastal Council preferences helped us to understand and<br />differentiate community needs and expectations along the NSW coast. That study<br />underpinned the development of our multipronged $21.4 million 2021/22 Shark<br />Management Program for NSW, the most comprehensive shark mitigation strategy in the<br />world that meets all triple-bottom line objectives of minimising environmental impact,<br />maximising bather safety and maximising economic benefits.<br />Yours sincerely,<br />Marcel Green<br />Program Leader Shark Programs<br />DPI Fisheries
  • <b><i>Equally Well </i></b><i>aims to improve the quality of life of people living with mental illness by providing equal access to quality health care. By championing physical health as a priority, Equally Well ultimately aims to reduce the life expectancy gap that exists between people living with a mental illness and the general population.</i> In 2017 our team of Prof. Russell Roberts secured a grant from the National Mental Health Communication (in total of $250,000) over three years. We created <a href="https://www.equallywell.org.au/" target="_blank" rel="noopener">https://www.equallywell.org.au/</a>. The Equally Well website has been designed to promote collaboration, awareness and sharing of resources to help improve the physical health of people living with mental illness. It is designed for people living with mental illness, their carers and supporters, clinicians and service leaders. So far over 2000 downloads have been achieved, with over 3400 media impressions. Recently, we received $1.87 million to continue improving the lives of those with a lived experience of a mental health condition.

Potential Supervision Topics


  • Social Media
    Digital Marketing
    Upstream Social Marketing

Teaching Activities


Keywords


  • Digital Marketing

  • Specialising in social listening

Full Name


  • M Michael Ibrahim Mehmet, I

Mailing Address


  • Building 40 Room 106

    Northfield Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Research Overview


  • I research in the area of social listening and have applied qualitative techniques in the area of policy development, social marketing, business practices, tourism and environmental management.

    I have developed several frameworks to better understand how meanings are created, conveyed and interpreted in digital media. In particular, Fabric that tracks communication across multiple platforms concerning multiple stakeholder groups.

    I am now focusing on improving upstream social marketing to better influence social, tourism and health policy at a state and federal level and giving a voice to the voiceless, within our community.

Geographic Focus


Selected Publications


Impact Story


  • The research has had a significant impact on the NSW shark program.  <br /><br />I am writing to acknowledge some of the impacts of the extensive collaborative research<br />for the NSW Shark Management Strategy conducted by Associate Professor Peter<br />Simmons (Charles Sturt University) and Dr Michael Mehmet (University of Wollongong)<br />since 2016.<br /><br />This research included six funded projects and the joint supervision of a PhD study. It used<br />a combination of approaches to listen to and interpret community attitudes and<br />preferences, including surveys, experimental scenarios, focus groups and social media<br />sentiment analysis.<br /><br />This research has contributed to NSW DPI becoming a global leader in the use of social<br />research to inform and tailor shark mitigation policy to the needs of different beach and<br />ocean users and stakeholders.<br />The ocean is integral to coastal lifestyles and economies, especially in NSW and across<br />Australia, and managing the numerous coastal activities is critical for community and<br />economic wellbeing. To be effective, shark mitigation policy and operations must be<br />evidence-based and informed by understanding the many stakeholder perspectives, which<br />was provided by the research of UOW-CSU.<br />This collaborative research has impacted NSW shark mitigation policy development in<br />many ways.<br /><br />It has contributed to shaping our understanding of the dimensions of community and<br />stakeholder thinking about managing the complex issue of shark mitigation. It has provided<br />detailed evidence of the understanding and attitudes towards an increasing number of<br />mitigation strategies available (drones, SMART drumlines, shark nets, etc), and their<br />strengths and weaknesses in different contexts and scenarios.<br /><br />The most recent study of 25 Coastal Council preferences helped us to understand and<br />differentiate community needs and expectations along the NSW coast. That study<br />underpinned the development of our multipronged $21.4 million 2021/22 Shark<br />Management Program for NSW, the most comprehensive shark mitigation strategy in the<br />world that meets all triple-bottom line objectives of minimising environmental impact,<br />maximising bather safety and maximising economic benefits.<br />Yours sincerely,<br />Marcel Green<br />Program Leader Shark Programs<br />DPI Fisheries
  • <b><i>Equally Well </i></b><i>aims to improve the quality of life of people living with mental illness by providing equal access to quality health care. By championing physical health as a priority, Equally Well ultimately aims to reduce the life expectancy gap that exists between people living with a mental illness and the general population.</i> In 2017 our team of Prof. Russell Roberts secured a grant from the National Mental Health Communication (in total of $250,000) over three years. We created <a href="https://www.equallywell.org.au/" target="_blank" rel="noopener">https://www.equallywell.org.au/</a>. The Equally Well website has been designed to promote collaboration, awareness and sharing of resources to help improve the physical health of people living with mental illness. It is designed for people living with mental illness, their carers and supporters, clinicians and service leaders. So far over 2000 downloads have been achieved, with over 3400 media impressions. Recently, we received $1.87 million to continue improving the lives of those with a lived experience of a mental health condition.

Potential Supervision Topics


  • Social Media
    Digital Marketing
    Upstream Social Marketing

Teaching Activities


Keywords


  • Digital Marketing

  • Specialising in social listening

Full Name


  • M Michael Ibrahim Mehmet, I

Mailing Address


  • Building 40 Room 106

    Northfield Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Geographic Focus