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Mehmet, Michael I. Dr.

Senior Lecturer in Marketing

  • School of Management and Marketing - University of Wollongong
  • Senior Lecturer - University of Wollongong 2020 -

Overview


I am a digital marketing researcher, who specialises in social listening

Top Publications


Research Overview


  • I research in the area of social listening and have applied qualitative techniques in the area of policy development, social marketing, business practices, tourism and environmental management.

    I have developed several frameworks to better understand how meanings are created, conveyed and interpreted in digital media. In particular, Fabric that tracks communication across multiple platforms concerning multiple stakeholder groups.

    I am now focusing on improving upstream social marketing to better influence social, tourism and health policy at a state and federal level and giving a voice to the voiceless, within our community.

Geographic Focus


Selected Publications


Impact Story


  • In 2016 we began working with the DPI (Fisheries) in NSW to assist with understanding community expectations in relation to shark management strategies.<br />To date we have advised on what the community expects in relations to new technologies, e.g. drones, SMART Drumlines and in-water monitoring. These recommendations have seen the department invest in these new technologies and move away from old technologies e.g. shark nets.
  • <b><i>Equally Well </i></b><i>aims to improve the quality of life of people living with mental illness by providing equal access to quality health care. By championing physical health as a priority, Equally Well ultimately aims to reduce the life expectancy gap that exists between people living with a mental illness and the general population.</i> In 2017 our team of Prof. Russell Roberts secured a grant from the National Mental Health Communication (in total of $250,000) over three years. We created <a href="https://www.equallywell.org.au/" target="_blank" rel="noopener">https://www.equallywell.org.au/</a>. The Equally Well website has been designed to promote collaboration, awareness and sharing of resources to help improve the physical health of people living with mental illness. It is designed for people living with mental illness, their carers and supporters, clinicians and service leaders. So far over 2000 downloads have been achieved, with over 1400 media impressions.

Potential Supervision Topics


  • Social Media
    Digital Marketing
    Upstream Social Marketing

Teaching Activities


Keywords


  • Digital Marketing

  • Specialising in social listening

Full Name


  • M Michael Ibrahim Mehmet, I

Mailing Address


  • Building 40 Room 106

    Northfield Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Research Overview


  • I research in the area of social listening and have applied qualitative techniques in the area of policy development, social marketing, business practices, tourism and environmental management.

    I have developed several frameworks to better understand how meanings are created, conveyed and interpreted in digital media. In particular, Fabric that tracks communication across multiple platforms concerning multiple stakeholder groups.

    I am now focusing on improving upstream social marketing to better influence social, tourism and health policy at a state and federal level and giving a voice to the voiceless, within our community.

Geographic Focus


Selected Publications


Impact Story


  • In 2016 we began working with the DPI (Fisheries) in NSW to assist with understanding community expectations in relation to shark management strategies.<br />To date we have advised on what the community expects in relations to new technologies, e.g. drones, SMART Drumlines and in-water monitoring. These recommendations have seen the department invest in these new technologies and move away from old technologies e.g. shark nets.
  • <b><i>Equally Well </i></b><i>aims to improve the quality of life of people living with mental illness by providing equal access to quality health care. By championing physical health as a priority, Equally Well ultimately aims to reduce the life expectancy gap that exists between people living with a mental illness and the general population.</i> In 2017 our team of Prof. Russell Roberts secured a grant from the National Mental Health Communication (in total of $250,000) over three years. We created <a href="https://www.equallywell.org.au/" target="_blank" rel="noopener">https://www.equallywell.org.au/</a>. The Equally Well website has been designed to promote collaboration, awareness and sharing of resources to help improve the physical health of people living with mental illness. It is designed for people living with mental illness, their carers and supporters, clinicians and service leaders. So far over 2000 downloads have been achieved, with over 1400 media impressions.

Potential Supervision Topics


  • Social Media
    Digital Marketing
    Upstream Social Marketing

Teaching Activities


Keywords


  • Digital Marketing

  • Specialising in social listening

Full Name


  • M Michael Ibrahim Mehmet, I

Mailing Address


  • Building 40 Room 106

    Northfield Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Geographic Focus