My research has focused on utilising marketing concepts to attract more volunteers and foster carers, by investigating which types of people are likely to be interested in and good at these different roles, and how they can be targeted by customised marketing campaigns. This has involved bringing various disciplines together – including marketing, psychology and creative design – to develop new marketing campaigns that are effective in reaching and motivating people to take up these roles. Practically, results have been used by local volunteering and foster care organisations to develop new marketing and branding strategies that have resulted in significant increases in their numbers of volunteers and foster carers.
I am also working on a project focusing on the National Disability Insurance Scheme, which essentially gives people with disabilities more choice over how they spend their government entitlements. This study takes advantage of the natural experimental setting which is the introduction of the new scheme, to assess whether consumers of disability services receive more value pre- or post- implementation of the NDIS, and whether the new system with greater autonomy is more beneficial for some types of consumers of disability services when compared to others.
Year | Title |
---|---|
2023 |
Published In
SSM - Qualitative Research in Health
|
2022 |
Published In
AGEING & SOCIETY
|
2022 |
Published In
Ageing and Society
|
2022 |
Published In
Health promotion international
|
2022 |
Published In
Australasian Journal of Environmental Management
|
2022 |
Published In
EDUCATIONAL MANAGEMENT ADMINISTRATION & LEADERSHIP
|
2022 |
Published In
Journal of Social Marketing
|
2022 |
Published In
Journal of Services Marketing
|
2022 |
Women's perceptions of strategies to address the normalisation of gambling and gambling-related harm
Published In
Australian and New Zealand Journal of Public Health
|
2022 |
Published In
BMC Public Health
|
2022 |
Published In
Health Promotion Journal of Australia
|
2022 |
Published In
Health Promotion Journal of Australia
|
2021 |
Published In
European Journal of Public Health
|
2021 |
Published In
Journal of Services Marketing
|
2021 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
2020 |
Published In
Australian and New Zealand Journal of Public Health
|
2020 |
Published In
Current Issues in Tourism
|
2019 |
Published In
The British Journal of Social Work
|
2019 |
Published In
Annals of Tourism Research
|
2019 |
Published In
Health Promotion Journal of Australia
|
2019 |
Published In
Children Australia
|
2019 |
Published In
Tourism Management: research, policies, practice
|
2019 |
Published In
Health Promotion International
|
2019 |
Published In
Annals of Tourism Research
|
2019 |
Published In
Addiction Research and Theory
|
2019 |
Published In
Health Promotion International
|
2018 |
Published In
Harm Reduction Journal
|
2018 |
Published In
Health Promotion Journal of Australia
|
2018 |
Published In
Harm Reduction Journal
|
2017 |
Published In
BMC Public Health
|
2017 |
Published In
Harm Reduction Journal
|
2017 |
Published In
Health Expectations
|
2017 |
Published In
Harm Reduction Journal
|
2017 |
Published In
Futures
|
2017 |
Published In
Child and Family Social Work
|
2017 |
Published In
Child and Family Social Work
|
2016 |
Published In
Journal of Advertising Research
|
2016 |
Published In
Australian and New Zealand Journal of Public Health
|
2016 |
Published In
Addiction Research and Theory
|
2015 |
Published In
BMC Public Health
|
2015 |
Published In
Australian and New Zealand Journal of Public Health
|
2015 |
Published In
The Conversation
|
2015 |
Published In
Futures
|
2015 |
The characteristics of potential environmental volunteers: implications for marketing communications
Published In
Australasian Journal of Environmental Management
|
2014 |
Published In
Social Science and Medicine
|
2014 |
Published In
Market and Social Research
|
2014 |
Published In
Journal of Community Psychology
|
2013 |
Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy
Published In
Journal of Brand Management
|
2013 |
Published In
Child and Family Social Work
|
2013 |
Published In
Practice
|
2012 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
2012 |
Published In
Journal of Public Affairs
|
2012 |
Published In
Australian Social Work
|
2012 |
Published In
The British Journal of Social Work
|
2011 |
Published In
European Journal of Marketing
|
2011 |
Published In
Journal of Travel Research
|
2009 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
2009 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
2009 |
Published In
Australasian Marketing Journal
|
2007 |
Published In
International Journal of Nonprofit and Voluntary Sector Marketing
|
2007 |
Published In
Voluntas: International Journal of Voluntary and Nonprofit Organizations
|
Year | Title |
---|---|
Year | Title |
---|---|
2020 |
Published In
The Knowledge Base of Futures Studies 2020
Publisher
Brisbane
|
2017 |
Published In
Peer to Peer Accommodation Networks: Pushing the Boundaries
Publisher
United Kingdom
|
2017 |
Published In
Peer-to-Peer Accommodation Networks
Publisher
: Goodfellow Publishers
|
2017 |
Published In
Peer-to-Peer Accommodation Networks
Publisher
Goodfellow Publishers
|
2017 |
Published In
Segmentation in Social Marketing: Process, Methods and Application
Publisher
Singapore
|
2016 |
Published In
Segmentation in Social Marketing: Process, Methods and Application
Publisher
: Springer Singapore
|
2010 |
Published In
The SInet 2010 eBook
Publisher
Wollongong
|
Year | Title |
---|---|
2021 |
Published In
INJURY PREVENTION
|
2019 |
Published In
11th International Association of Gerontology and Geriatrics Asia/Oceania Regional Congress
|
2019 |
Published In
33rd ANZAM Conference: Wicked solutions to wicked problems: the challenges facing management research and practice
|
2018 |
Published In
International Social Marketing Conference
|
2017 |
Published In
Live Work Play, NSW: the State of Inclusion Conference
|
2017 |
Published In
Australian and New Zealand Marketing Academy Conference (ANZMAC)
|
2016 |
Published In
International Congress of Behavioural Medicine
|
2016 |
Published In
International Congress of Behavioural Medicine
|
2016 |
Published In
International Congress of Behavioural Medicine
|
2016 |
Published In
Association of Children’s Welfare Agencies Conference
|
2016 |
Published In
International Social Marketing Conference
|
2016 |
Published In
British Academy of Management Conference
|
2015 |
Published In
Population Health Congress
|
2015 |
Published In
Population Health Congress
|
2014 |
Published In
Australia and New Zealand Marketing Academy (ANZMAC) Conference CD Proceedings
|
2014 |
Published In
Public Health Association of Australia 43rd Annual Conference
|
2014 |
Published In
Association of Children’s Welfare Agencies (ACWA) Conference
|
2014 |
Published In
Public Health Association of Australia 43rd Annual Conference
|
2014 |
Published In
Public Health Association of Australia 43rd Annual Conference
|
2013 |
Published In
International Conference on Social Sciences
|
2012 |
Published In
Australian Market and Social Research Society Conference
|
2012 |
Published In
International Conference on Social Sciences
|
2012 |
Published In
Association of Children’s Welfare Agencies (ACWA) Conference
|
2010 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2010 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2009 |
Published In
European Marketing Academy Conference
|
2008 |
Published In
Partnerships, Proof and Practice. 2008 International Nonprofit and Social Marketing Conference
|
2008 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2007 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2007 |
Published In
European Marketing Academy Conference
|
Year | Title |
---|---|
2015 | |
2008 | |
2021 |
Year | Title |
---|---|
2019 - 2022 | Awarded by: Funding Scheme: Discovery Projects |
2021 | Awarded by: Funding Scheme: Discovery Projects |
2017 - 2018 | Awarded by: Funding Scheme: Gambling Research Grant |
2014 - 2016 | Awarded by: Funding Scheme: Gambling Research Grant |
2012 - 2015 | Awarded by: Funding Scheme: Discovery Early Career Researcher Award (DECRA) |
2007 | Awarded by: Funding Scheme: Linkage Projects |
Awarded by: Funding Scheme: Linkage Projects | |
Awarded by: Funding Scheme: Community Road Safety Grants | |
Awarded by: Funding Scheme: Linkage Projects |
Beneficiary | Quantification | Description |
---|
Evidence | Description |
---|
Degree | Research Title | Advisee | |
---|---|---|---|
Doctor of Philosophy | A social marketing campaign to promote physical activity in the South Pacific region | Ryan, Sarah | |
Doctor of Philosophy | Developing a theoretical model of successful work placements for people with disabilities | Ikutegbe, Paul | |
Doctor of Philosophy | Barriers and Facilitators in Decisions About Maintaining or Retiring From Driving for AdultsAaged 65 years and Over | Veerhuis, Nadine | |
Doctor of Philosophy (Integrated) | Improving employer willingness to hire people with disabilities: A social marketing approach | Mahasneh, Rola |
Social marketing, non-profit marketing, volunteering, foster care.
School of Business, UOW
Northfields Ave
Wollongong
NSW
2522
Australia
My research has focused on utilising marketing concepts to attract more volunteers and foster carers, by investigating which types of people are likely to be interested in and good at these different roles, and how they can be targeted by customised marketing campaigns. This has involved bringing various disciplines together – including marketing, psychology and creative design – to develop new marketing campaigns that are effective in reaching and motivating people to take up these roles. Practically, results have been used by local volunteering and foster care organisations to develop new marketing and branding strategies that have resulted in significant increases in their numbers of volunteers and foster carers.
I am also working on a project focusing on the National Disability Insurance Scheme, which essentially gives people with disabilities more choice over how they spend their government entitlements. This study takes advantage of the natural experimental setting which is the introduction of the new scheme, to assess whether consumers of disability services receive more value pre- or post- implementation of the NDIS, and whether the new system with greater autonomy is more beneficial for some types of consumers of disability services when compared to others.
Year | Title |
---|---|
2023 |
Published In
SSM - Qualitative Research in Health
|
2022 |
Published In
AGEING & SOCIETY
|
2022 |
Published In
Ageing and Society
|
2022 |
Published In
Health promotion international
|
2022 |
Published In
Australasian Journal of Environmental Management
|
2022 |
Published In
EDUCATIONAL MANAGEMENT ADMINISTRATION & LEADERSHIP
|
2022 |
Published In
Journal of Social Marketing
|
2022 |
Published In
Journal of Services Marketing
|
2022 |
Women's perceptions of strategies to address the normalisation of gambling and gambling-related harm
Published In
Australian and New Zealand Journal of Public Health
|
2022 |
Published In
BMC Public Health
|
2022 |
Published In
Health Promotion Journal of Australia
|
2022 |
Published In
Health Promotion Journal of Australia
|
2021 |
Published In
European Journal of Public Health
|
2021 |
Published In
Journal of Services Marketing
|
2021 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
2020 |
Published In
Australian and New Zealand Journal of Public Health
|
2020 |
Published In
Current Issues in Tourism
|
2019 |
Published In
The British Journal of Social Work
|
2019 |
Published In
Annals of Tourism Research
|
2019 |
Published In
Health Promotion Journal of Australia
|
2019 |
Published In
Children Australia
|
2019 |
Published In
Tourism Management: research, policies, practice
|
2019 |
Published In
Health Promotion International
|
2019 |
Published In
Annals of Tourism Research
|
2019 |
Published In
Addiction Research and Theory
|
2019 |
Published In
Health Promotion International
|
2018 |
Published In
Harm Reduction Journal
|
2018 |
Published In
Health Promotion Journal of Australia
|
2018 |
Published In
Harm Reduction Journal
|
2017 |
Published In
BMC Public Health
|
2017 |
Published In
Harm Reduction Journal
|
2017 |
Published In
Health Expectations
|
2017 |
Published In
Harm Reduction Journal
|
2017 |
Published In
Futures
|
2017 |
Published In
Child and Family Social Work
|
2017 |
Published In
Child and Family Social Work
|
2016 |
Published In
Journal of Advertising Research
|
2016 |
Published In
Australian and New Zealand Journal of Public Health
|
2016 |
Published In
Addiction Research and Theory
|
2015 |
Published In
BMC Public Health
|
2015 |
Published In
Australian and New Zealand Journal of Public Health
|
2015 |
Published In
The Conversation
|
2015 |
Published In
Futures
|
2015 |
The characteristics of potential environmental volunteers: implications for marketing communications
Published In
Australasian Journal of Environmental Management
|
2014 |
Published In
Social Science and Medicine
|
2014 |
Published In
Market and Social Research
|
2014 |
Published In
Journal of Community Psychology
|
2013 |
Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy
Published In
Journal of Brand Management
|
2013 |
Published In
Child and Family Social Work
|
2013 |
Published In
Practice
|
2012 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
2012 |
Published In
Journal of Public Affairs
|
2012 |
Published In
Australian Social Work
|
2012 |
Published In
The British Journal of Social Work
|
2011 |
Published In
European Journal of Marketing
|
2011 |
Published In
Journal of Travel Research
|
2009 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
2009 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
2009 |
Published In
Australasian Marketing Journal
|
2007 |
Published In
International Journal of Nonprofit and Voluntary Sector Marketing
|
2007 |
Published In
Voluntas: International Journal of Voluntary and Nonprofit Organizations
|
Year | Title |
---|---|
Year | Title |
---|---|
2020 |
Published In
The Knowledge Base of Futures Studies 2020
Publisher
Brisbane
|
2017 |
Published In
Peer to Peer Accommodation Networks: Pushing the Boundaries
Publisher
United Kingdom
|
2017 |
Published In
Peer-to-Peer Accommodation Networks
Publisher
: Goodfellow Publishers
|
2017 |
Published In
Peer-to-Peer Accommodation Networks
Publisher
Goodfellow Publishers
|
2017 |
Published In
Segmentation in Social Marketing: Process, Methods and Application
Publisher
Singapore
|
2016 |
Published In
Segmentation in Social Marketing: Process, Methods and Application
Publisher
: Springer Singapore
|
2010 |
Published In
The SInet 2010 eBook
Publisher
Wollongong
|
Year | Title |
---|---|
2021 |
Published In
INJURY PREVENTION
|
2019 |
Published In
11th International Association of Gerontology and Geriatrics Asia/Oceania Regional Congress
|
2019 |
Published In
33rd ANZAM Conference: Wicked solutions to wicked problems: the challenges facing management research and practice
|
2018 |
Published In
International Social Marketing Conference
|
2017 |
Published In
Live Work Play, NSW: the State of Inclusion Conference
|
2017 |
Published In
Australian and New Zealand Marketing Academy Conference (ANZMAC)
|
2016 |
Published In
International Congress of Behavioural Medicine
|
2016 |
Published In
International Congress of Behavioural Medicine
|
2016 |
Published In
International Congress of Behavioural Medicine
|
2016 |
Published In
Association of Children’s Welfare Agencies Conference
|
2016 |
Published In
International Social Marketing Conference
|
2016 |
Published In
British Academy of Management Conference
|
2015 |
Published In
Population Health Congress
|
2015 |
Published In
Population Health Congress
|
2014 |
Published In
Australia and New Zealand Marketing Academy (ANZMAC) Conference CD Proceedings
|
2014 |
Published In
Public Health Association of Australia 43rd Annual Conference
|
2014 |
Published In
Association of Children’s Welfare Agencies (ACWA) Conference
|
2014 |
Published In
Public Health Association of Australia 43rd Annual Conference
|
2014 |
Published In
Public Health Association of Australia 43rd Annual Conference
|
2013 |
Published In
International Conference on Social Sciences
|
2012 |
Published In
Australian Market and Social Research Society Conference
|
2012 |
Published In
International Conference on Social Sciences
|
2012 |
Published In
Association of Children’s Welfare Agencies (ACWA) Conference
|
2010 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2010 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2009 |
Published In
European Marketing Academy Conference
|
2008 |
Published In
Partnerships, Proof and Practice. 2008 International Nonprofit and Social Marketing Conference
|
2008 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2007 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2007 |
Published In
European Marketing Academy Conference
|
Year | Title |
---|---|
2015 | |
2008 | |
2021 |
Year | Title |
---|---|
2019 - 2022 | Awarded by: Funding Scheme: Discovery Projects |
2021 | Awarded by: Funding Scheme: Discovery Projects |
2017 - 2018 | Awarded by: Funding Scheme: Gambling Research Grant |
2014 - 2016 | Awarded by: Funding Scheme: Gambling Research Grant |
2012 - 2015 | Awarded by: Funding Scheme: Discovery Early Career Researcher Award (DECRA) |
2007 | Awarded by: Funding Scheme: Linkage Projects |
Awarded by: Funding Scheme: Linkage Projects | |
Awarded by: Funding Scheme: Community Road Safety Grants | |
Awarded by: Funding Scheme: Linkage Projects |
Beneficiary | Quantification | Description |
---|
Evidence | Description |
---|
Degree | Research Title | Advisee | |
---|---|---|---|
Doctor of Philosophy | A social marketing campaign to promote physical activity in the South Pacific region | Ryan, Sarah | |
Doctor of Philosophy | Developing a theoretical model of successful work placements for people with disabilities | Ikutegbe, Paul | |
Doctor of Philosophy | Barriers and Facilitators in Decisions About Maintaining or Retiring From Driving for AdultsAaged 65 years and Over | Veerhuis, Nadine | |
Doctor of Philosophy (Integrated) | Improving employer willingness to hire people with disabilities: A social marketing approach | Mahasneh, Rola |
Social marketing, non-profit marketing, volunteering, foster care.
School of Business, UOW
Northfields Ave
Wollongong
NSW
2522
Australia