Randle, Melanie J. Assoc/Prof.

Social marketing, non-profit marketing, volunteering, foster care.

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

My research has focused on utilising marketing concepts to attract more volunteers and foster carers, by investigating which types of people are likely to be interested in and good at these different roles, and how they can be targeted by customised marketing campaigns. This has involved bringing various disciplines together – including marketing, psychology and creative design – to develop new marketing campaigns that are effective in reaching and motivating people to take up these roles. Practically, results have been used by local volunteering and foster care organisations to develop new marketing and branding strategies that have resulted in significant increases in their numbers of volunteers and foster carers.

I have also recently started working on a new project focusing on the National Disability Insurance Scheme which essentially gives people with disabilities more choice over how they spend their government entitlements. This study takes advantage of the natural experimental setting which is the introduction of the new scheme, to assess whether consumers of disability services receive more value pre- or post- implementation of the NDIS, and whether the new system with greater autonomy is more beneficial for some types of consumers of disability services when compared to others. 

Social marketing, non-profit marketing, volunteering, foster care.

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia