Randle, Melanie J. Assoc/Prof.

Associate Professor of Marketing

  • School of Management, Operations and Marketing - Faculty of Business
  • Associate Dean - Research - Faculty of Business
  • Chair, Social Science Human Research Ethics Committee - University of Wollongong

Top Publications


Research Overview


  • My research has focused on utilising marketing concepts to attract more volunteers and foster carers, by investigating which types of people are likely to be interested in and good at these different roles, and how they can be targeted by customised marketing campaigns. This has involved bringing various disciplines together – including marketing, psychology and creative design – to develop new marketing campaigns that are effective in reaching and motivating people to take up these roles. Practically, results have been used by local volunteering and foster care organisations to develop new marketing and branding strategies that have resulted in significant increases in their numbers of volunteers and foster carers.

     

    I have also recently started working on a new project focusing on the National Disability Insurance Scheme which essentially gives people with disabilities more choice over how they spend their government entitlements. This study takes advantage of the natural experimental setting which is the introduction of the new scheme, to assess whether consumers of disability services receive more value pre- or post- implementation of the NDIS, and whether the new system with greater autonomy is more beneficial for some types of consumers of disability services when compared to others. 

Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Dynamic Response Formats in Online Surveys: Do They Give us Good Data, or are They Just Pretty Toys? Rintoul, Duncan
    Pre-adolescent children’s perception of the effect of wearing visibly branded clothes on peer status and the affect this has on their brand wearing behaviour. Brereton, Leanne

Full Name


  • Assoc/Prof. Melanie Randle

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Research Overview


  • My research has focused on utilising marketing concepts to attract more volunteers and foster carers, by investigating which types of people are likely to be interested in and good at these different roles, and how they can be targeted by customised marketing campaigns. This has involved bringing various disciplines together – including marketing, psychology and creative design – to develop new marketing campaigns that are effective in reaching and motivating people to take up these roles. Practically, results have been used by local volunteering and foster care organisations to develop new marketing and branding strategies that have resulted in significant increases in their numbers of volunteers and foster carers.

     

    I have also recently started working on a new project focusing on the National Disability Insurance Scheme which essentially gives people with disabilities more choice over how they spend their government entitlements. This study takes advantage of the natural experimental setting which is the introduction of the new scheme, to assess whether consumers of disability services receive more value pre- or post- implementation of the NDIS, and whether the new system with greater autonomy is more beneficial for some types of consumers of disability services when compared to others. 

Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Dynamic Response Formats in Online Surveys: Do They Give us Good Data, or are They Just Pretty Toys? Rintoul, Duncan
    Pre-adolescent children’s perception of the effect of wearing visibly branded clothes on peer status and the affect this has on their brand wearing behaviour. Brereton, Leanne

Full Name


  • Assoc/Prof. Melanie Randle

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Areas

Geographic Focus