Randle, Melanie Assoc/Prof.

Associate Professor of Marketing

  • School of Management, Operations and Marketing - Faculty of Business
  • Associate Dean - Research - Faculty of Business

Top Publications


Research Overview


  • My research has focused on utilising marketing concepts to attract more volunteers and foster carers, by investigating which types of people are likely to be interested in and good at these different roles, and how they can be targeted by customised marketing campaigns. This has involved bringing various disciplines together – including marketing, psychology and creative design – to develop new marketing campaigns that are effective in reaching and motivating people to take up these roles. Practically, results have been used by local volunteering and foster care organisations to develop new marketing and branding strategies that have resulted in significant increases in their numbers of volunteers and foster carers.

     

    I am also working on a project focusing on the National Disability Insurance Scheme, which essentially gives people with disabilities more choice over how they spend their government entitlements. This study takes advantage of the natural experimental setting which is the introduction of the new scheme, to assess whether consumers of disability services receive more value pre- or post- implementation of the NDIS, and whether the new system with greater autonomy is more beneficial for some types of consumers of disability services when compared to others. 

Selected Publications


Impact Story


  • <p>Foster care agencies do not typically have the financial capacity to employ marketing specialists to develop sophisticated campaigns. Further, the topic of foster carer recruitment has received virtually no attention from the marketing academy so information available to help practitioners make marketing decisions has been almost non-existent. This interdisciplinary research has contributed to filling this gap in knowledge by conducting high quality research that not only adds scientific insight but also provides practical tools that enable social service agencies to attract foster carers more effectively.</p><p>The impact of this program of research is threefold. First, scholarly impact has been achieved through 18 academic publications including in some of the world’s leading journals. Second, public impact is evidenced through local and national media attention on the need for foster carers. Third, and potentially most importantly, the research project has resulted in significant increases in the number of foster carers for all industry partners involved. For example, since we began CareSouth has more than doubled its number of foster placements; William Campbell Foundation has increased its foster carers by more than 300%; and in some regions CatholicCare Wollongong has tripled the number of children placed with foster families.</p>

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Dynamic Response Formats in Online Surveys: Do They Give us Good Data, or are They Just Pretty Toys? Rintoul, Duncan
    Doctor of Philosophy Pre-adolescent children’s perception of the effect of wearing visibly branded clothes on peer status and the affect this has on their brand wearing behaviour. Brereton, Leanne

Full Name


  • Assoc/Prof. Melanie Randle

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Research Overview


  • My research has focused on utilising marketing concepts to attract more volunteers and foster carers, by investigating which types of people are likely to be interested in and good at these different roles, and how they can be targeted by customised marketing campaigns. This has involved bringing various disciplines together – including marketing, psychology and creative design – to develop new marketing campaigns that are effective in reaching and motivating people to take up these roles. Practically, results have been used by local volunteering and foster care organisations to develop new marketing and branding strategies that have resulted in significant increases in their numbers of volunteers and foster carers.

     

    I am also working on a project focusing on the National Disability Insurance Scheme, which essentially gives people with disabilities more choice over how they spend their government entitlements. This study takes advantage of the natural experimental setting which is the introduction of the new scheme, to assess whether consumers of disability services receive more value pre- or post- implementation of the NDIS, and whether the new system with greater autonomy is more beneficial for some types of consumers of disability services when compared to others. 

Selected Publications


Impact Story


  • <p>Foster care agencies do not typically have the financial capacity to employ marketing specialists to develop sophisticated campaigns. Further, the topic of foster carer recruitment has received virtually no attention from the marketing academy so information available to help practitioners make marketing decisions has been almost non-existent. This interdisciplinary research has contributed to filling this gap in knowledge by conducting high quality research that not only adds scientific insight but also provides practical tools that enable social service agencies to attract foster carers more effectively.</p><p>The impact of this program of research is threefold. First, scholarly impact has been achieved through 18 academic publications including in some of the world’s leading journals. Second, public impact is evidenced through local and national media attention on the need for foster carers. Third, and potentially most importantly, the research project has resulted in significant increases in the number of foster carers for all industry partners involved. For example, since we began CareSouth has more than doubled its number of foster placements; William Campbell Foundation has increased its foster carers by more than 300%; and in some regions CatholicCare Wollongong has tripled the number of children placed with foster families.</p>

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Dynamic Response Formats in Online Surveys: Do They Give us Good Data, or are They Just Pretty Toys? Rintoul, Duncan
    Doctor of Philosophy Pre-adolescent children’s perception of the effect of wearing visibly branded clothes on peer status and the affect this has on their brand wearing behaviour. Brereton, Leanne

Full Name


  • Assoc/Prof. Melanie Randle

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Areas

Geographic Focus