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Tam, Leona Prof.

Honorary Professorial Fellow

  • Faculty of Business
  • School of Management, Operations and Marketing

Overview


Leona Tam is a Honorary Professorial Fellow of the School of Management, Operations and Marketing, Faculty of Business, University of Wollongong in Wollongong, Australia. She has a Ph.D. in marketing from Texas A&M University, an MPhil degree and a bachelor's degree in marketing from the Chinese University of Hong Kong. 

Her main research interests are in motivational consumer psychology and social consumer behavior. She is currently working on projects about habit versus loyalty, temporal effects, and repeated behavior in personal health and finance contexts. She also studies group decision-making. She has published in a number of marketing and management journals including Journal of Marketing, Journal of Consumer Research, Psychological Science, Organizational Behavior and Human Decision Processes, Journal of Personality and Social Psychology, Journal of Product Innovation Management, Marketing Letters, Journal of Service Research, and Health Psychology.

Top Publications


Available as Research Supervisor

Selected Publications


Available as Research Supervisor

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Business Administration Customer Loyalty in Retail Banking
    Doctor of Philosophy The Effects Of Supplier Development, Relationship Variables And Market Orientation On Performance Improvement In The Indonesian Automotive Industry
    Doctor of Philosophy Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities Dent, Kendall

Keywords


  • Motivational consumer psychology and social consumer behavior

Full Name


  • Prof Leona Tam

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Top Publications


Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Business Administration Customer Loyalty in Retail Banking
    Doctor of Philosophy The Effects Of Supplier Development, Relationship Variables And Market Orientation On Performance Improvement In The Indonesian Automotive Industry
    Doctor of Philosophy Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities Dent, Kendall

Keywords


  • Motivational consumer psychology and social consumer behavior

Full Name


  • Prof Leona Tam

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Research Areas