Publication Venue For Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia 2020 The young consumer-citizen: nationhood and environmentalism in children’s identity narratives 2014 Implementing market orientation in charities: A necessity for survival 2013 Pyramid or iceberg? Problematizing the fortune to be made from India's austerity 2013 Advertising management principles are derived mostly from logic and very little from empirical generalizations 2012 A framework for sustainable marketing 2011 Hull-Spence behavior theory as a paradigm for consumer behavior 2008
Publication Venue For Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia 2020 The young consumer-citizen: nationhood and environmentalism in children’s identity narratives 2014 Implementing market orientation in charities: A necessity for survival 2013 Pyramid or iceberg? Problematizing the fortune to be made from India's austerity 2013 Advertising management principles are derived mostly from logic and very little from empirical generalizations 2012 A framework for sustainable marketing 2011 Hull-Spence behavior theory as a paradigm for consumer behavior 2008