International Standard Serial Number (issn)
- 1470-5931
Marketing Theory: an international review
JournalIdentity
Other
Publication Venue For
- Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia 2019
- The young consumer-citizen: nationhood and environmentalism in children’s identity narratives 2014
- Implementing market orientation in charities: A necessity for survival 2013
- Pyramid or iceberg? Problematizing the fortune to be made from India's austerity 2013
- Advertising management principles are derived mostly from logic and very little from empirical generalizations 2012
- A framework for sustainable marketing 2011
- Hull-Spence behavior theory as a paradigm for consumer behavior 2008
Identity
International Standard Serial Number (issn)
- 1470-5931
Other
Publication Venue For
- Collective reflexivity in social marketing through ethnographic film-making: The Yolngu story of tobacco in Yirrkala, Australia 2019
- The young consumer-citizen: nationhood and environmentalism in children’s identity narratives 2014
- Implementing market orientation in charities: A necessity for survival 2013
- Pyramid or iceberg? Problematizing the fortune to be made from India's austerity 2013
- Advertising management principles are derived mostly from logic and very little from empirical generalizations 2012
- A framework for sustainable marketing 2011
- Hull-Spence behavior theory as a paradigm for consumer behavior 2008