International Standard Serial Number (issn)
- 0267-257X
Journal of Marketing Management
JournalIdentity
Other
Publication Venue For
- Optimal standard measures for marketing 2017
- Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing 2017
- Brand orientation and the voices from within 2013
- Modelling real-time online information needs: A new research approach for complex consumer behaviour 2013
- The impact of complexity and perceived difficulty on consumer revisit intentions 2013
- A social marketing approach to value creation in a Well-Women’s health service 2011
- Methodological reasons for the theory/practice divide in market segmentation 2009
- A review of factors affecting online consumer search behaviour from an information value perspective 2007
Identity
International Standard Serial Number (issn)
- 0267-257X
Other
Publication Venue For
- Optimal standard measures for marketing 2017
- Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing 2017
- Brand orientation and the voices from within 2013
- Modelling real-time online information needs: A new research approach for complex consumer behaviour 2013
- The impact of complexity and perceived difficulty on consumer revisit intentions 2013
- A social marketing approach to value creation in a Well-Women’s health service 2011
- Methodological reasons for the theory/practice divide in market segmentation 2009
- A review of factors affecting online consumer search behaviour from an information value perspective 2007