Publication Venue For Optimal standard measures for marketing 2017 Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing 2017 Brand orientation and the voices from within 2013 Modelling real-time online information needs: A new research approach for complex consumer behaviour 2013 The impact of complexity and perceived difficulty on consumer revisit intentions 2013 A social marketing approach to value creation in a Well-Women’s health service 2011 Methodological reasons for the theory/practice divide in market segmentation 2009 A review of factors affecting online consumer search behaviour from an information value perspective 2007
Publication Venue For Optimal standard measures for marketing 2017 Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing 2017 Brand orientation and the voices from within 2013 Modelling real-time online information needs: A new research approach for complex consumer behaviour 2013 The impact of complexity and perceived difficulty on consumer revisit intentions 2013 A social marketing approach to value creation in a Well-Women’s health service 2011 Methodological reasons for the theory/practice divide in market segmentation 2009 A review of factors affecting online consumer search behaviour from an information value perspective 2007