Contributor
- Chad, Paul - Reviewer
- Heffernan, Troy - Reviewer
- Zainuddin, Nadia - Reviewer
European Journal of Marketing
JournalOverview
Identity
International Standard Serial Number (issn)
- 0309-0566
Other
Publication Venue For
- Managing consumer privacy concerns and defensive behaviours in the digital marketplace 2020
- Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation 2017
- How to use C-OAR-SE to design optimal standard measures 2016
- Why doesn’t our branding pay off: optimising the effects of branding through innovation 2016
- The value of health and wellbeing: An empirical model of value creation in social marketing 2013
- Comparing perceptions of marketing communication channels 2011
- Marketing measurement revolution: The C-OAR-SE method and why it must replace psychometrics 2011
- Self-congruity and volunteering: A multi-organisation comparison 2011
- The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective 2011
- Interpersonal trust between marketing and R&D during new product development projects 2007
Overview
Contributor
- Chad, Paul - Reviewer
- Heffernan, Troy - Reviewer
- Zainuddin, Nadia - Reviewer
Identity
International Standard Serial Number (issn)
- 0309-0566
Other
Publication Venue For
- Managing consumer privacy concerns and defensive behaviours in the digital marketplace 2020
- Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation 2017
- How to use C-OAR-SE to design optimal standard measures 2016
- Why doesn’t our branding pay off: optimising the effects of branding through innovation 2016
- The value of health and wellbeing: An empirical model of value creation in social marketing 2013
- Comparing perceptions of marketing communication channels 2011
- Marketing measurement revolution: The C-OAR-SE method and why it must replace psychometrics 2011
- Self-congruity and volunteering: A multi-organisation comparison 2011
- The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective 2011
- Interpersonal trust between marketing and R&D during new product development projects 2007