Publication Venue For Managing consumer privacy concerns and defensive behaviours in the digital marketplace 2020 Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation 2017 How to use C-OAR-SE to design optimal standard measures 2016 Why doesn’t our branding pay off: optimising the effects of branding through innovation 2016 The value of health and wellbeing: An empirical model of value creation in social marketing 2013 Comparing perceptions of marketing communication channels 2011 Marketing measurement revolution: The C-OAR-SE method and why it must replace psychometrics 2011 Self-congruity and volunteering: A multi-organisation comparison 2011 The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective 2011 Interpersonal trust between marketing and R&D during new product development projects 2007
Publication Venue For Managing consumer privacy concerns and defensive behaviours in the digital marketplace 2020 Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation 2017 How to use C-OAR-SE to design optimal standard measures 2016 Why doesn’t our branding pay off: optimising the effects of branding through innovation 2016 The value of health and wellbeing: An empirical model of value creation in social marketing 2013 Comparing perceptions of marketing communication channels 2011 Marketing measurement revolution: The C-OAR-SE method and why it must replace psychometrics 2011 Self-congruity and volunteering: A multi-organisation comparison 2011 The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective 2011 Interpersonal trust between marketing and R&D during new product development projects 2007