Rossiter, John R. Prof.

Professor John Rossiter is a recognized world expert in the field of advertising and consumer behavior and is also the inventor of a new system of social science measurement.

In the advertising field, John Rossiter is best known for his advertising and marketing communications textbooks: Rossiter and Percy (1987, 1997); Rossiter and Danaher (1998); Rossiter and Bellman (2005); and Rossiter, Percy and Bergkvist, a book due for publication in 2018.  He has also published regularly in all the major advertising journals.

In the measurement field, John Rossiter’s new non-psychometric system of social science measurement, called the C-OAR-SE procedure, was first published in 2002 in an award-winning article and has resulted in one book (Rossiter, 2011) and more than 25 journal articles to date, four of which articles have been recognized with international awards.

Professor Rossiter is Australia’s most-cited scholar in advertising and consumer behavior (H-index, 48; total Google Scholar citations, 18,088, of which more than 8,000 have been in the past five years).  His total citations place him among the top 50 marketing scholars worldwide.  He is a Fellow of the Australian and New Zealand Marketing Academy, the Australasian Social and Market Research Society, and the American Psychological Association.

Now an honorary research professor at the University of Wollongong, John Rossiter was previously on the full-time teaching faculty of the University of Pennsylvania’s Wharton School (5 Years), Columbia University’s Graduate School of Business (3 years), the University of Technology Sydney’s Faculty Business (8 years), UNSW’s Australian Graduate School of Management (10 years), and the University of Wollongong’s Faculty of Business (6 years before becoming a full-time research professor).  He has also developed and taught many executive programs in the U.S.A., Europe, Britain, and Australia.