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Stirling, Joanna

Faculty Member

  • Faculty of the Arts, Social Sciences and Humanities
  • School of the Arts, English and Media

Selected Publications


  • Journal Article

    Year Title
    2016

    Published In
    Journal of Advertising Research
  • Book

    Year Title
    2019

    Publisher
    Australia: Open Humanities Press
  • Conference Paper

    Year Title
    2016

    Published In
    22nd International Symposium on Electronic Art ISEA 2016
    2013

    Published In
    The CALTN Papers: The Refereed Proceedings of the Creative Arts Learning and Teaching Network Sumposium

Impact Story


  • <p>Foster care agencies do not typically have the financial capacity to employ marketing specialists to develop sophisticated campaigns. Further, the topic of foster carer recruitment has received virtually no attention from the marketing academy so information available to help practitioners make marketing decisions has been almost non-existent. This interdisciplinary research has contributed to filling this gap in knowledge by conducting high quality research that not only adds scientific insight but also provides practical tools that enable social service agencies to attract foster carers more effectively.</p><p>The impact of this program of research is threefold. First, scholarly impact has been achieved through 18 academic publications including in some of the world’s leading journals. Second, public impact is evidenced through local and national media attention on the need for foster carers. Third, and potentially most importantly, the research project has resulted in significant increases in the number of foster carers for all industry partners involved. For example, since we began CareSouth has more than doubled its number of foster placements; William Campbell Foundation has increased its foster carers by more than 300%; and in some regions CatholicCare Wollongong has tripled the number of children placed with foster families.</p>

Selected Publications


  • Journal Article

    Year Title
    2016

    Published In
    Journal of Advertising Research
  • Book

    Year Title
    2019

    Publisher
    Australia: Open Humanities Press
  • Conference Paper

    Year Title
    2016

    Published In
    22nd International Symposium on Electronic Art ISEA 2016
    2013

    Published In
    The CALTN Papers: The Refereed Proceedings of the Creative Arts Learning and Teaching Network Sumposium

Impact Story


  • <p>Foster care agencies do not typically have the financial capacity to employ marketing specialists to develop sophisticated campaigns. Further, the topic of foster carer recruitment has received virtually no attention from the marketing academy so information available to help practitioners make marketing decisions has been almost non-existent. This interdisciplinary research has contributed to filling this gap in knowledge by conducting high quality research that not only adds scientific insight but also provides practical tools that enable social service agencies to attract foster carers more effectively.</p><p>The impact of this program of research is threefold. First, scholarly impact has been achieved through 18 academic publications including in some of the world’s leading journals. Second, public impact is evidenced through local and national media attention on the need for foster carers. Third, and potentially most importantly, the research project has resulted in significant increases in the number of foster carers for all industry partners involved. For example, since we began CareSouth has more than doubled its number of foster placements; William Campbell Foundation has increased its foster carers by more than 300%; and in some regions CatholicCare Wollongong has tripled the number of children placed with foster families.</p>
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