Algie, Jennifer Dr

Senior Lecturer

  • Faculty of Business
  • School of Management, Operations and Marketing
  • Discipline: Marketing

Top Publications


    Year Title
    2010 Fear patterns: a new approach to designing road safety advertisements
    Published in   Journal of Prevention and Intervention in the Community

Research Overview


  • Dr Jennifer Algie is a Senior Lecturer with the School of Management, Operations and Marketing at the University of Wollongong, teaching Social Marketing, Consumer Behaviour and Research for Marketing Decisions. Jenny has published in Psychology and Marketing, Journal of Services Marketing, Journal of Nonprofit & Public Sector Marketing, Services Marketing Quarterly and International Journal of Nonprofit and VoluntarySectorMarketing. Jennifer'sPhDthesis(titled‘FearPatternsinAnti- Speeding Advertisements: Effects On Simulated Driver-Behaviour’), entailed a comparison of fear-only versus fear-relief patterns in anti-speeding road safety advertising using subjects' psychophysiolgical skin conductance responses to determine fear patterns within television advertisements. Jenny’s main research areas are Social Marketing and Moral Consumerism. 

Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy The Power of Positive Herding - Is 'doing what everyone else is doing' ever positive? An empirical investigation on the influence of normative measures on the influence of normative measures on the propensity to herd in the context of propensity behav... Isbanner, Sebastian
    Doctor of Philosophy An exploratory study of Australian baby boomers' health planning attitudes and behaviours toward retirement; an alzheimer's disease perspective He, Xiaoshan
    Doctor of Philosophy Determinants of Purchase Intentions of Counterfeit Brands: A Study of Young Consumers of Pakistan Saeed, Rashid
    Doctor of Philosophy Pre-adolescent children’s perception of the effect of wearing visibly branded clothes on peer status and the affect this has on their brand wearing behaviour. Brereton, Leanne

Education And Training


  • School of Management, Operations and Marketing, FEAR PATTERNS IN ANTI-SPEEDING ADVERTISEMENTS: 2000 - 2005

Keywords


  • Social marketing, behaviour change, road safety advertising, moral consumerism, cause related marketing, consumer behaviour and retail marketing.

Full Name


  • Dr. Jennifer Ann Algie

Mailing Address


  • School of Management, Operations and Marketing

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


    Year Title
    2010 Fear patterns: a new approach to designing road safety advertisements
    Published in   Journal of Prevention and Intervention in the Community

Research Overview


  • Dr Jennifer Algie is a Senior Lecturer with the School of Management, Operations and Marketing at the University of Wollongong, teaching Social Marketing, Consumer Behaviour and Research for Marketing Decisions. Jenny has published in Psychology and Marketing, Journal of Services Marketing, Journal of Nonprofit & Public Sector Marketing, Services Marketing Quarterly and International Journal of Nonprofit and VoluntarySectorMarketing. Jennifer'sPhDthesis(titled‘FearPatternsinAnti- Speeding Advertisements: Effects On Simulated Driver-Behaviour’), entailed a comparison of fear-only versus fear-relief patterns in anti-speeding road safety advertising using subjects' psychophysiolgical skin conductance responses to determine fear patterns within television advertisements. Jenny’s main research areas are Social Marketing and Moral Consumerism. 

Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy The Power of Positive Herding - Is 'doing what everyone else is doing' ever positive? An empirical investigation on the influence of normative measures on the influence of normative measures on the propensity to herd in the context of propensity behav... Isbanner, Sebastian
    Doctor of Philosophy An exploratory study of Australian baby boomers' health planning attitudes and behaviours toward retirement; an alzheimer's disease perspective He, Xiaoshan
    Doctor of Philosophy Determinants of Purchase Intentions of Counterfeit Brands: A Study of Young Consumers of Pakistan Saeed, Rashid
    Doctor of Philosophy Pre-adolescent children’s perception of the effect of wearing visibly branded clothes on peer status and the affect this has on their brand wearing behaviour. Brereton, Leanne

Education And Training


  • School of Management, Operations and Marketing, FEAR PATTERNS IN ANTI-SPEEDING ADVERTISEMENTS: 2000 - 2005

Keywords


  • Social marketing, behaviour change, road safety advertising, moral consumerism, cause related marketing, consumer behaviour and retail marketing.

Full Name


  • Dr. Jennifer Ann Algie

Mailing Address


  • School of Management, Operations and Marketing

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Areas