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Kerr, Greg M. Dr.

Lecturer

  • Faculty of Business
  • School of Management, Operations and Marketing

Overview


Dr. Greg Kerr's career has included management roles in local government at Wollongong and Randwick City Councils (including acting General Manager) followed by a career in business development. He was a Director of Tourism Wollongong, Tweed Tourism, Southern Counties (now Horizon) Credit Union and Vice-President of the Murwillumbah Chamber of Commerce. Until 2008, he was event coordinator for the City of Wollongong Australia Day celebrations. Greg is a current member of the Brand Wollongong Committee and is regularly a guest speaker at local government and community events and is a state judge for the Keep Australia Beautiful Council of NSW. 


Since joining UOW in 2001, Greg has lectured in management and marketing subjects within the Faculty. He currently supervises Masters by Research and PhD students researching in place marketing. 


Greg has held a number of governance roles at UOW including Head of Marketing, Chair of the Commerce Workplace Advisory Committee, Member of Academic Senate, Institutional representative for Australian New Zealand Marketing Academy and has served on Faculty Education, Research and Workload Committees. Greg has recently worked with UOW Dubai assisting with the preparation of submissions for academic accreditation for the Ministry of Higher Education and Scientific Research, UAE.

Research Overview


  • Greg's research interests include:

    • Marketing of towns and cities, 
    • Regional development, and 
    • Tourism.

Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy A social marketing approach to increase self-help behaviour towards mental health in Australia Thorpe, Sean
    Doctor of Philosophy Exploring Corporate Control Over an Employee's Personal Brand in the Social Media Landscape. Leather, Petrhyce

Keywords


  • Marketing of towns and cities, regional development and tourism. 

Full Name


  • Dr. Greg M. Kerr

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Overview


  • Greg's research interests include:

    • Marketing of towns and cities, 
    • Regional development, and 
    • Tourism.

Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy A social marketing approach to increase self-help behaviour towards mental health in Australia Thorpe, Sean
    Doctor of Philosophy Exploring Corporate Control Over an Employee's Personal Brand in the Social Media Landscape. Leather, Petrhyce

Keywords


  • Marketing of towns and cities, regional development and tourism. 

Full Name


  • Dr. Greg M. Kerr

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Areas