Kerr, Greg M.

Overview

Dr. Greg Kerr's career has included management roles in local government at Wollongong and Randwick City Councils (including acting General Manager) followed by a career in business development. He was a Director of Tourism Wollongong, Tweed Tourism, Southern Counties (now Horizon) Credit Union and Vice-President of the Murwillumbah Chamber of Commerce. Until 2008, he was event coordinator for the City of Wollongong Australia Day celebrations. Greg is a current member of the Brand Wollongong Committee and is regularly a guest speaker at local government and community events and is a state judge for the Keep Australia Beautiful Council of NSW.

Since joining UOW in 2001, Greg has lectured in management and marketing subjects within the Faculty. He currently supervises Masters by Research and PhD students researching in place marketing.

Greg has held a number of governance roles at UOW including Head of Marketing, Chair of the Commerce Workplace Advisory Committee, Member of Academic Senate, Institutional representative for Australian New Zealand Marketing Academy and has served on Faculty Education, Research and Workload Committees. Greg has recently worked with UOW Dubai assisting with the preparation of submissions for academic accreditation for the Ministry of Higher Education and Scientific Research, UAE.

Research Areas

1506 - TOURISM

Research Overview

Greg's research interests include:
- Marketing of towns and cities,
- Regional development, and
- Tourism.

Selected Publications

Journal Article

Year	Title
2013	A critical assessment of the role of fashion in influencing the travel decision and destination choice Published In International Journal of Tourism Policy Volume 5 Pages 4 - 18 ISSN 1750-4090 Altmetric
2013	Brand orientation and the voices from within Published In Journal of Marketing Management Volume 29 Pages 1079 - 1098 ISSN 0267-257X Altmetric
2013	Strategic avoidance: can universities learn from other sectors Published In Australian Universities' Review Volume 55 Pages 59 - 65 ISSN 0818-8068
2012	"We love the Gong": A marketing perspective Published In Journal of Place Management and Development Volume 5 Pages 272 - 279 ISSN 1753-8335 Altmetric
2012	Bragging rights and destination marketing: a tourism bragging rights model Published In Journal of Hospitality and Tourism Management Volume 19 Pages 1 - 8 ISSN 1447-6770 Altmetric
2012	Challenges in managing place brands: the case of Sydney Published In Place Branding and Public Diplomacy Volume 8 Pages 6 - 16 ISSN 1744-0696 Altmetric
2012	Harvesting the “business test trip” - converting business travelers to holidaymakers Published In Journal of Travel and Tourism Marketing Volume 29 Pages 405 - 415 ISSN 1054-8408 Altmetric
2012	Towards the development of an evaluation questionnaire for academic conferences Published In Event Management: an international journal Volume 16 Pages 11 - 23 ISSN 1525-9951 Altmetric
2011	Self-identity and Social Norms in Destination Choice by Young Australian Travellers Published In Tourist Studies: an international journal Volume 10 Pages 265 - 283 ISSN 1741-3206 Altmetric
2009	A study of community events held by not-for-profit organizations in Australia Published In Journal of Nonprofit and Public Sector Marketing Volume 21 Pages 298 - 308 ISSN 1540-6997 Altmetric

Chapter

Year	Title
2015	Rethinking place identities Published In Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Publisher Cham, Switzerland: Springer International Publishing Pages 61 - 72 ISBN 9783319124230 Altmetric
2013	The 4D model of place brand management Published In Branded Spaces: Experience Enactments and Entaglements Publisher Wiesbaden, Germany: Springer VS Pages 31 - 42 ISBN 9783658015602 Altmetric
2011	The city branding of Wollongong Published In City Branding: Theory and Cases Publisher Palgrave Macmillan Pages 213 - 220

Conference Paper

Year	Title
2013	The application of fashion to destinations Published In CAUTHE 2013 Conference Proceedings Pages 471 - 474
2012	Australian Taveller’s Use of the internet: understanding Australian planning and booking behaviour Published In 8th Annual International Conference on Tourism Pages 15 - 16
2012	Engagement about engagement: a local government perspective Published In Refereed Proceedings of the Australia and New Zealand Regional Science Association International (ANZRSAI) Conference Pages 61 - 68
2012	The importance of ‘bragging rights’ to tourism marketing’ Published In The New Golden Age of Tourism and Hospitality: Council for Australian University Tourism and Hospitality Education (CAUTHE) Page p. 108
2011	Environmental scanning by higher education: learning from other sectors Published In First International Conference on Emerging Research Paradigms in Business and Social Sciences Pages 1 - 10
2011	Shopping centres as place brands Published In First International Conference on Emerging Research Paradigms in Business and Social Sciences Pages 1 - 14
2011	The role of fashion in influencing the travel decision and destination choice Published In First International Conference on Emerging Research Paradigms in Business and Social Sciences Pages 1 - 15
2010	Applying the sustainable tourism marketing mix to a passenger rail service: A tourism marketing student perspective Published In Academy of Marketing Annual Conference Pages 88 - 94
2010	Destination choice by young Australian travellers: a theoretical explanation to a practitioner problem Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 16
2009	Conventions held by associations: a case study of buyers and suppliers in an emerging conference destination Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 20
2009	Converting business travellers to leisure travellers Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 13
2009	Evaluating the use of the web for tourism marketing in Hong Kong Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 8
2009	Understanding the propensity of Chinese university students for leisure travel within Australia Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 8
2009	Using the brand molecule concept to guide the management and marketing of a professional sports team Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 8
2008	The case study methodology in place management research and practice Published In Institute of Place Management Conference 2008 Pages 36 - 48
2008	The strategic fit of community events hosted by charities: insights from Australia Published In Partnerships, Proof and Practice. 2008 International Nonprofit and Social Marketing Conference Page p. [7]
2007	Cities of innovation: exploring the role of local community organisations in 'constructing advantage' Published In Australian and New Zealand Academy of Management Conference Pages 1 - 18
2007	Harvesting micro-geographic heterogeneity to increase community acceptance of tourism Published In Council for Australian University Tourism and Hospitality Education Conference
2007	The role of community leaders as 'Senior Managers' in place brand implementation Published In Australia and New Zealand Marketing Academy Conference Pages 1856 - 1863

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy	A social marketing approach to increase self-help behaviour towards mental health in Australia	Thorpe, Sean
Doctor of Philosophy	Exploring Corporate Control Over an Employee's Personal Brand in the Social Media Landscape.	Leather, Petrhyce
Doctor of Business Administration	The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia.	Bezuidenhout, Carl

Education And Training

D.B.A., University of Wollongong
M.B.A., University of Wollongong

Keywords

Marketing of towns and cities, regional development and tourism.

Full Name

Dr. Greg M. Kerr

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Research Overview

Greg's research interests include:
- Marketing of towns and cities,
- Regional development, and
- Tourism.

Selected Publications

Journal Article

Year	Title
2013	A critical assessment of the role of fashion in influencing the travel decision and destination choice Published In International Journal of Tourism Policy Volume 5 Pages 4 - 18 ISSN 1750-4090 Altmetric
2013	Brand orientation and the voices from within Published In Journal of Marketing Management Volume 29 Pages 1079 - 1098 ISSN 0267-257X Altmetric
2013	Strategic avoidance: can universities learn from other sectors Published In Australian Universities' Review Volume 55 Pages 59 - 65 ISSN 0818-8068
2012	"We love the Gong": A marketing perspective Published In Journal of Place Management and Development Volume 5 Pages 272 - 279 ISSN 1753-8335 Altmetric
2012	Bragging rights and destination marketing: a tourism bragging rights model Published In Journal of Hospitality and Tourism Management Volume 19 Pages 1 - 8 ISSN 1447-6770 Altmetric
2012	Challenges in managing place brands: the case of Sydney Published In Place Branding and Public Diplomacy Volume 8 Pages 6 - 16 ISSN 1744-0696 Altmetric
2012	Harvesting the “business test trip” - converting business travelers to holidaymakers Published In Journal of Travel and Tourism Marketing Volume 29 Pages 405 - 415 ISSN 1054-8408 Altmetric
2012	Towards the development of an evaluation questionnaire for academic conferences Published In Event Management: an international journal Volume 16 Pages 11 - 23 ISSN 1525-9951 Altmetric
2011	Self-identity and Social Norms in Destination Choice by Young Australian Travellers Published In Tourist Studies: an international journal Volume 10 Pages 265 - 283 ISSN 1741-3206 Altmetric
2009	A study of community events held by not-for-profit organizations in Australia Published In Journal of Nonprofit and Public Sector Marketing Volume 21 Pages 298 - 308 ISSN 1540-6997 Altmetric

Chapter

Year	Title
2015	Rethinking place identities Published In Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions Publisher Cham, Switzerland: Springer International Publishing Pages 61 - 72 ISBN 9783319124230 Altmetric
2013	The 4D model of place brand management Published In Branded Spaces: Experience Enactments and Entaglements Publisher Wiesbaden, Germany: Springer VS Pages 31 - 42 ISBN 9783658015602 Altmetric
2011	The city branding of Wollongong Published In City Branding: Theory and Cases Publisher Palgrave Macmillan Pages 213 - 220

Conference Paper

Year	Title
2013	The application of fashion to destinations Published In CAUTHE 2013 Conference Proceedings Pages 471 - 474
2012	Australian Taveller’s Use of the internet: understanding Australian planning and booking behaviour Published In 8th Annual International Conference on Tourism Pages 15 - 16
2012	Engagement about engagement: a local government perspective Published In Refereed Proceedings of the Australia and New Zealand Regional Science Association International (ANZRSAI) Conference Pages 61 - 68
2012	The importance of ‘bragging rights’ to tourism marketing’ Published In The New Golden Age of Tourism and Hospitality: Council for Australian University Tourism and Hospitality Education (CAUTHE) Page p. 108
2011	Environmental scanning by higher education: learning from other sectors Published In First International Conference on Emerging Research Paradigms in Business and Social Sciences Pages 1 - 10
2011	Shopping centres as place brands Published In First International Conference on Emerging Research Paradigms in Business and Social Sciences Pages 1 - 14
2011	The role of fashion in influencing the travel decision and destination choice Published In First International Conference on Emerging Research Paradigms in Business and Social Sciences Pages 1 - 15
2010	Applying the sustainable tourism marketing mix to a passenger rail service: A tourism marketing student perspective Published In Academy of Marketing Annual Conference Pages 88 - 94
2010	Destination choice by young Australian travellers: a theoretical explanation to a practitioner problem Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 16
2009	Conventions held by associations: a case study of buyers and suppliers in an emerging conference destination Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 20
2009	Converting business travellers to leisure travellers Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 13
2009	Evaluating the use of the web for tourism marketing in Hong Kong Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 8
2009	Understanding the propensity of Chinese university students for leisure travel within Australia Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 8
2009	Using the brand molecule concept to guide the management and marketing of a professional sports team Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 8
2008	The case study methodology in place management research and practice Published In Institute of Place Management Conference 2008 Pages 36 - 48
2008	The strategic fit of community events hosted by charities: insights from Australia Published In Partnerships, Proof and Practice. 2008 International Nonprofit and Social Marketing Conference Page p. [7]
2007	Cities of innovation: exploring the role of local community organisations in 'constructing advantage' Published In Australian and New Zealand Academy of Management Conference Pages 1 - 18
2007	Harvesting micro-geographic heterogeneity to increase community acceptance of tourism Published In Council for Australian University Tourism and Hospitality Education Conference
2007	The role of community leaders as 'Senior Managers' in place brand implementation Published In Australia and New Zealand Marketing Academy Conference Pages 1856 - 1863

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy	A social marketing approach to increase self-help behaviour towards mental health in Australia	Thorpe, Sean
Doctor of Philosophy	Exploring Corporate Control Over an Employee's Personal Brand in the Social Media Landscape.	Leather, Petrhyce
Doctor of Business Administration	The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia.	Bezuidenhout, Carl

Education And Training

D.B.A., University of Wollongong
M.B.A., University of Wollongong

Keywords

Marketing of towns and cities, regional development and tourism.

Full Name

Dr. Greg M. Kerr

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Geographic Location

Wollongong, NSW, Australia

Located In Facility

40.117

Overview

Overview

Research Areas

Research Overview

Publications

Selected Publications

Journal Article

Chapter

Conference Paper

Supervision

Advisees

Graduate Advising Relationship

Background

Education And Training

Keywords

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Overview

Research Areas

Research Overview

Publications

Selected Publications

Journal Article

Chapter

Conference Paper

Supervision

Advisees

Graduate Advising Relationship

Background

Education And Training

Keywords

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Visualisations

Research Areas