Dr. Greg Kerr's career has included management roles in local government at Wollongong and Randwick City Councils (including acting General Manager) followed by a career in business development. He was a Director of Tourism Wollongong, Tweed Tourism, Southern Counties (now Horizon) Credit Union and Vice-President of the Murwillumbah Chamber of Commerce. Until 2008, he was event coordinator for the City of Wollongong Australia Day celebrations. Greg is a current member of the Brand Wollongong Committee and is regularly a guest speaker at local government and community events and is a state judge for the Keep Australia Beautiful Council of NSW.
Since joining UOW in 2001, Greg has lectured in management and marketing subjects within the Faculty. He currently supervises Masters by Research and PhD students researching in place marketing.
Greg has held a number of governance roles at UOW including Head of Marketing, Chair of the Commerce Workplace Advisory Committee, Member of Academic Senate, Institutional representative for Australian New Zealand Marketing Academy and has served on Faculty Education, Research and Workload Committees. Greg has recently worked with UOW Dubai assisting with the preparation of submissions for academic accreditation for the Ministry of Higher Education and Scientific Research, UAE.
Greg's research interests include:
Year | Title |
---|---|
2019 |
Published In
Tourism Management: research, policies, practice
|
2013 |
Published In
International Journal of Tourism Policy
|
2013 |
Published In
Journal of Marketing Management
|
2013 |
Published In
Australian Universities' Review
|
2012 |
Published In
Journal of Place Management and Development
|
2012 |
Published In
Journal of Hospitality and Tourism Management
|
2012 |
Published In
Place Branding and Public Diplomacy
|
2012 |
Published In
Journal of Travel and Tourism Marketing
|
2012 |
Published In
Event Management: an international journal
|
2011 |
Published In
Tourist Studies: an international journal
|
2009 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
Year | Title |
---|---|
2019 |
Published In
Unsustainable Institutions of Men: Transnational Dispersed Centres, Gender Power, Contradictions
Publisher
London
|
2015 |
Published In
Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
Publisher
Cham, Switzerland
|
2013 |
Published In
Branded Spaces: Experience Enactments and Entaglements
Publisher
Wiesbaden, Germany
|
2011 |
Published In
City Branding: Theory and Cases
|
Year | Title |
---|---|
2016 |
Published In
Inaugural Annual Conference of the International Place Branding Association (IPBA)
|
2013 |
Published In
CAUTHE 2013 Conference Proceedings
|
2012 |
Published In
8th Annual International Conference on Tourism
|
2012 |
Published In
Refereed Proceedings of the Australia and New Zealand Regional Science Association International (ANZRSAI) Conference
|
2012 |
Published In
3rd International Place Branding Conference/2nd International Place Management Conference
|
2012 |
Published In
The New Golden Age of Tourism and Hospitality: Council for Australian University Tourism and Hospitality Education (CAUTHE)
|
2011 |
Published In
2nd International Conference on Place Branding
|
2011 |
Published In
First International Conference on Emerging Research Paradigms in Business and Social Sciences
|
2011 |
Published In
First International Conference on Emerging Research Paradigms in Business and Social Sciences
|
2011 |
Published In
First International Conference on Emerging Research Paradigms in Business and Social Sciences
|
2010 |
Published In
Academy of Marketing Annual Conference
|
2010 |
Published In
Council for Australian University Tourism and Hospitality Education Conference
|
2009 |
Published In
Council for Australian University Tourism and Hospitality Education Conference
|
2009 |
Published In
Council for Australian University Tourism and Hospitality Education Conference
|
2009 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2009 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2009 |
Using the brand molecule concept to guide the management and marketing of a professional sports team
Published In
Australia and New Zealand Marketing Academy Conference
|
2008 |
Published In
Institute of Place Management Conference 2008
|
2008 |
Published In
Partnerships, Proof and Practice. 2008 International Nonprofit and Social Marketing Conference
|
2007 |
Published In
Australian and New Zealand Academy of Management Conference
|
2007 |
Published In
Council for Australian University Tourism and Hospitality Education Conference
|
2007 |
Published In
Australia and New Zealand Marketing Academy Conference
|
Degree | Research Title | Advisee | |
---|---|---|---|
Doctor of Philosophy (Integrated) | The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia. | Bezuidenhout, Carl |
School of Management, Operations and Management, UOW
Northfields Ave
Wollongong
NSW
2522
Australia
Greg's research interests include:
Year | Title |
---|---|
2019 |
Published In
Tourism Management: research, policies, practice
|
2013 |
Published In
International Journal of Tourism Policy
|
2013 |
Published In
Journal of Marketing Management
|
2013 |
Published In
Australian Universities' Review
|
2012 |
Published In
Journal of Place Management and Development
|
2012 |
Published In
Journal of Hospitality and Tourism Management
|
2012 |
Published In
Place Branding and Public Diplomacy
|
2012 |
Published In
Journal of Travel and Tourism Marketing
|
2012 |
Published In
Event Management: an international journal
|
2011 |
Published In
Tourist Studies: an international journal
|
2009 |
Published In
Journal of Nonprofit and Public Sector Marketing
|
Year | Title |
---|---|
2019 |
Published In
Unsustainable Institutions of Men: Transnational Dispersed Centres, Gender Power, Contradictions
Publisher
London
|
2015 |
Published In
Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions
Publisher
Cham, Switzerland
|
2013 |
Published In
Branded Spaces: Experience Enactments and Entaglements
Publisher
Wiesbaden, Germany
|
2011 |
Published In
City Branding: Theory and Cases
|
Year | Title |
---|---|
2016 |
Published In
Inaugural Annual Conference of the International Place Branding Association (IPBA)
|
2013 |
Published In
CAUTHE 2013 Conference Proceedings
|
2012 |
Published In
8th Annual International Conference on Tourism
|
2012 |
Published In
Refereed Proceedings of the Australia and New Zealand Regional Science Association International (ANZRSAI) Conference
|
2012 |
Published In
3rd International Place Branding Conference/2nd International Place Management Conference
|
2012 |
Published In
The New Golden Age of Tourism and Hospitality: Council for Australian University Tourism and Hospitality Education (CAUTHE)
|
2011 |
Published In
2nd International Conference on Place Branding
|
2011 |
Published In
First International Conference on Emerging Research Paradigms in Business and Social Sciences
|
2011 |
Published In
First International Conference on Emerging Research Paradigms in Business and Social Sciences
|
2011 |
Published In
First International Conference on Emerging Research Paradigms in Business and Social Sciences
|
2010 |
Published In
Academy of Marketing Annual Conference
|
2010 |
Published In
Council for Australian University Tourism and Hospitality Education Conference
|
2009 |
Published In
Council for Australian University Tourism and Hospitality Education Conference
|
2009 |
Published In
Council for Australian University Tourism and Hospitality Education Conference
|
2009 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2009 |
Published In
Australia and New Zealand Marketing Academy Conference
|
2009 |
Using the brand molecule concept to guide the management and marketing of a professional sports team
Published In
Australia and New Zealand Marketing Academy Conference
|
2008 |
Published In
Institute of Place Management Conference 2008
|
2008 |
Published In
Partnerships, Proof and Practice. 2008 International Nonprofit and Social Marketing Conference
|
2007 |
Published In
Australian and New Zealand Academy of Management Conference
|
2007 |
Published In
Council for Australian University Tourism and Hospitality Education Conference
|
2007 |
Published In
Australia and New Zealand Marketing Academy Conference
|
Degree | Research Title | Advisee | |
---|---|---|---|
Doctor of Philosophy (Integrated) | The Impact of Technology on the Marketing Practices of Professional Services Firms in Australia. | Bezuidenhout, Carl |
School of Management, Operations and Management, UOW
Northfields Ave
Wollongong
NSW
2522
Australia