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Identifying, attracting and retaining successful foster parents

Grant


Collaborating Organisation


Scheme


  • Linkage Projects

Abstract


  • About 24,000 children live in foster care in Australia. CareSouth, a non-profit organisation devoted to finding good foster parents for children in regional NSW, faces two problems: (1) the number of parents willing to foster a child is decreasing, and (2) 50% of long-term foster parents "return the child" before the end of the intended term. This presents a typical marketing problem: how to identify the right "customers", attract them and keep them loyal. We will work with CareSouth to (1) identify factors predictive of fostering success; (2) develop a test battery to support CareSouth recruitment; (3) identify different segments of potential foster parents; and (4) identify effective communication channels in regional NSW to attract them

Date/time Interval


  • 2007

Sponsor Award Id


  • LP0776569

Local Award Id


  • 9475

Collaborating Organisation


Scheme


  • Linkage Projects

Abstract


  • About 24,000 children live in foster care in Australia. CareSouth, a non-profit organisation devoted to finding good foster parents for children in regional NSW, faces two problems: (1) the number of parents willing to foster a child is decreasing, and (2) 50% of long-term foster parents "return the child" before the end of the intended term. This presents a typical marketing problem: how to identify the right "customers", attract them and keep them loyal. We will work with CareSouth to (1) identify factors predictive of fostering success; (2) develop a test battery to support CareSouth recruitment; (3) identify different segments of potential foster parents; and (4) identify effective communication channels in regional NSW to attract them

Date/time Interval


  • 2007

Sponsor Award Id


  • LP0776569

Local Award Id


  • 9475