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Measuring children's responsiveness to food advertising

Grant


Scheme


  • Discovery Projects

Abstract


  • The promotion of branded food products in children's magazines and websites is a strangely hidden phenomenon. Readership of children's magazines is blossoming, and Australian children are increasingly accessing the Internet. However, researchers have continued to focus almost exclusively on television advertising; with an absence of research on the nature and possible effects of this type of food promotion. This project aims to address these gaps in the evidence base by investigating: the nature of food advertising in children's magazines and websites; the extent to which children recognize these as advertising, and the influence on their knowledge and attitudes; and potential efficacious methodologies for examining these effects.

Date/time Interval


  • 2009

Sponsor Award Id


  • DP0984651

Local Award Id


  • 10332

Scheme


  • Discovery Projects

Abstract


  • The promotion of branded food products in children's magazines and websites is a strangely hidden phenomenon. Readership of children's magazines is blossoming, and Australian children are increasingly accessing the Internet. However, researchers have continued to focus almost exclusively on television advertising; with an absence of research on the nature and possible effects of this type of food promotion. This project aims to address these gaps in the evidence base by investigating: the nature of food advertising in children's magazines and websites; the extent to which children recognize these as advertising, and the influence on their knowledge and attitudes; and potential efficacious methodologies for examining these effects.

Date/time Interval


  • 2009

Sponsor Award Id


  • DP0984651

Local Award Id


  • 10332