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Implementation and evaluation of a comprehensive sun protection program for adolescents

Grant


Scheme


  • Linkage Projects

Abstract


  • The overall aim of this project is to increase the scope and frequency of sun protective behaviours by adolescents such that their overall risk of developing sun-related skin cancers is significantly reduced. This project is an extensive and thoroughly evaluated social marketing program targeting a recognised difficult-to-change target group with high levels of risky behaviour across a range of health areas, informed by theory, research and best-practice evidence. Key to this project is the identification, targeting and development of specific campaign materials aimed at audience segments, and systematically evaluating the impact of the campaign on each of these segments.

Date/time Interval


  • 2008

Sponsor Award Id


  • LP0883330

Local Award Id


  • 10146

Scheme


  • Linkage Projects

Abstract


  • The overall aim of this project is to increase the scope and frequency of sun protective behaviours by adolescents such that their overall risk of developing sun-related skin cancers is significantly reduced. This project is an extensive and thoroughly evaluated social marketing program targeting a recognised difficult-to-change target group with high levels of risky behaviour across a range of health areas, informed by theory, research and best-practice evidence. Key to this project is the identification, targeting and development of specific campaign materials aimed at audience segments, and systematically evaluating the impact of the campaign on each of these segments.

Date/time Interval


  • 2008

Sponsor Award Id


  • LP0883330

Local Award Id


  • 10146