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Kyriazis, Elias Dr.

Senior Lecturer

  • Faculty of Business
  • School of Management, Operations and Marketing
  • Discipline: Marketing

Overview


Dr Elias Kyriazis is the longest serving member of the marketing discipline at UOW where his research has  focussed on Marketing's role and interactions in innovation projects. His research findings are often used in his teaching of Creating and Marketing New Products. However, realising that digital marketing has redefined the way that companies interact with their customers he is shifting his teaching and research focus towards the role of social media and influencers in new product and service development and adoption. 

Top Publications


Research Overview


  • Dr Kyriazis' research interests include new product development and cross-functional relationships between marketing personnel and R&D personnel during new product development projects. 

    Elias has also published in the European Journal of Marketing, Journal of Business Ethics, R&D Management, Journal of Marketing Management, International Journal of Nonprofit and Voluntary Sector Marketing, International Journal of Nonprofit and Public Sector Marketing.

Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Examining the drivers and barriers of Sustainability and Eco-efficiency in Cross-functional NPD: A Marketing? Operations Perspective Singh, Karamjit
    Doctor of Philosophy (Integrated) Why Corporate Brands in the Retail Mass Market have no Relevance: The Myth of Retail Brand Loyalty Exposed! Fourie, Antonio
    Master of Philosophy - BUS Architecting and developing big data analytics-driven product innovation for digital firms in Australia. Sultana, SAIDA

Outreach Overview


  • Elias was a foundation member and Co-Director of the Centre for Social Marketing and Non-profit Research where he has worked on joint projects with non-profit organisations such as The Royal Blind Society (NSW) and The Disability Trust.

    He is also the co-academic Liaison Officer for the student Marketing and Management Society who have helped raise over $13,000 for children with disabilities in the Illawarra.

Full Name


  • Dr. Elias Kyriazis

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Research Overview


  • Dr Kyriazis' research interests include new product development and cross-functional relationships between marketing personnel and R&D personnel during new product development projects. 

    Elias has also published in the European Journal of Marketing, Journal of Business Ethics, R&D Management, Journal of Marketing Management, International Journal of Nonprofit and Voluntary Sector Marketing, International Journal of Nonprofit and Public Sector Marketing.

Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Examining the drivers and barriers of Sustainability and Eco-efficiency in Cross-functional NPD: A Marketing? Operations Perspective Singh, Karamjit
    Doctor of Philosophy (Integrated) Why Corporate Brands in the Retail Mass Market have no Relevance: The Myth of Retail Brand Loyalty Exposed! Fourie, Antonio
    Master of Philosophy - BUS Architecting and developing big data analytics-driven product innovation for digital firms in Australia. Sultana, SAIDA

Outreach Overview


  • Elias was a foundation member and Co-Director of the Centre for Social Marketing and Non-profit Research where he has worked on joint projects with non-profit organisations such as The Royal Blind Society (NSW) and The Disability Trust.

    He is also the co-academic Liaison Officer for the student Marketing and Management Society who have helped raise over $13,000 for children with disabilities in the Illawarra.

Full Name


  • Dr. Elias Kyriazis

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility