Pomering, Alan A.

Overview

Alan has worked in a range of industries in Australia and internationally, including education, airlines, and tourism. His MBA was in services marketing. His PhD focused on corporate social responsibility (CSR) from a marketing communication perspective, examining how advertising messages that emphasise brands’ CSR claims might be met with scepticism, and how message structure can reduce this scepticism and enhance persuasion. He is published in a range of international academic journals and texts, including the Journal of Business Ethics, the Australasian Marketing Journal, and the Journal of Sustainable Tourism. His most recent research focus is in the confluence of marketing and sustainability

Research Areas

Research Overview

Alan's research interests include:
- Marketing Communications
- Marketing Management
- Responsible Marketing and Consumption
- Marketing for Sustainability
- Sustainable Tourism,
- Services Marketing
Alan academic publications include the Journal of Business Ethics, Journal of Sustainable Tourism, Tourism Management, Corporate Communications: An International Journal, Australasian Marketing Journal, Sustainability, Journal of Social Marketing, Corporate Reputation Review, Tourist Studies, Place Branding and Public Diplomacy, Tourism Geographies, and International Journal of Knowledge Management. Alan’s published chapters are included in the Handbook of Integrated CSR Communication, Handbook of Communication and Corporate Social Responsibility, and Brand Mascots: And Other Marketing Animals. While working in the Middle East, Alan was a regular contributor to Gulf Marketing Review, the trade marketing magazine for the Middle East and Gulf States, and the Business section of The Gulf News.

Member Of

Kiama Council Walkways and Cycleways Committee 2009 -
Australian Institute of Marketing Certified Practicing Marketer
Australian and New Zealand Marketing Academy
St James Ethics Centre

Selected Publications

Journal Article

Year	Title
2019	Incorporating the concepts of sharing-in and sharing-out in CSR: Australian consumers' perspective Published In Sustainability
2018	Building Sustainability into Services Marketing: Expanding decision-making from a mix to a matrix Published In Sustainability
2018	Designing a knowledge management system for social services not-for-profit organisations Published In International Journal of Knowledge Management
2017	Marketing for sustainability: Extending the conceptualisation of the marketing mix to drive value for individuals and society at large Published In Australasian Marketing Journal
2015	Denying bogus skepticism in climate change and tourism research Published In Tourism Management: research, policies, practice
2015	No time for smokescreen skepticism: a rejoinder to Shani and Arad Published In Tourism Management: research, policies, practice
2014	Gender and message appeal: Their influence in a pro-environmental social advertising context Published In Journal of Social Marketing
2013	A review of: 'The Tourist Gaze 3.0' Published In Tourism Geographies: an international journal of tourism place, space and the environment
2013	Advertising corporate social responsibility: results from an experimental manipulation of key message variables Published In Corporate Communications: an international journal
2013	Indigenous identity in the nation brand: tension and inconsistency in a nation's tourism advertising campaigns Published In Corporate Reputation Review: an international journal
2011	Conceptualising a contemporary marketing mix for sustainable tourism Published In Journal of Sustainable Tourism
2011	Self-identity and Social Norms in Destination Choice by Young Australian Travellers Published In Tourist Studies: an international journal
2011	The portrayal of Indigenous identity in Australian tourism brand advertising: engendering an image of extraordinary reality or staged authenticity? Published In Place Branding and Public Diplomacy
2009	Advertising corporate social responsibility initiatives to communicate corporate image: inhibiting scepticism to enhance persuasion Published In Corporate Communications: an international journal
2009	Assessing the prerequisite of successful CSR implementation: are consumers aware of CSR initiatives? Published In Journal of Business Ethics
2009	Constructing a corporate social responsibility reputation using corporate image advertising Published In Australasian Marketing Journal
2008	Brazilian food retailer satisfaction with suppliers Published In Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Chapter

Year	Title
2014	Anthropomorphic brand presenters: the appeal of Frank the Sheep Published In Brand Mascots: and Other Marketing Animals Publisher New York, NY
2011	Communicating corporate social responsibility through corporate image advertising Published In The Handbook of Communication and Corporate Social Responsibility Publisher Chichester, UK.

Conference Paper

Year	Title
2017	Introducing Knowledge Management to the Marketing Mix Published In Australian and New Zealand Marketing Academy Conference
2015	Corporate social responsibility attitudes of board directors in Australian firms: The role of gender and spiritual wellbeing Published In 5th Annual Australian Business Ethics Network (ABEN) Conference
2014	Building sustainability into services marketing: expanding decision-making from a mix to a matrix Published In Agents of Change: Proceedings of the ANZMAC Annual Conference 2014
2014	Helping people with mild intellectual disabilities check for skin cancers: an intervention Published In Agents of Change: Proceedings of the ANZMAC Annual Conference 2014
2013	The Silos Estate: a systematic approach to sustainability using the sustainability tourism marketing model Published In CAUTHE 2013 Conference Proceedings
2013	Young travellers’ dispositions towards sustainable tourism mobility information: an international exploratory analysis Published In CAUTHE 2013 Conference Proceedings
2012	Controversial corporate communications in a controversial industry: the neutralisation of regulatory change in the Australian electronic gaming industry Published In ANZMAC 2012: Australian and New Zealand Marketing Academy Conference
2011	A Sustainability Marketing Model for Management Education and Practice Published In 4th International Higher Education for Sustainable Development: Moving the Agenda Forward
2011	A comparison of corporate social responsibility (CSR) practiced with employees in Chinese and Multinational private Financial Intermediation and Accounting companies in China Published In Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever
2011	Investigating Chinese and Australian student's awareness and interpretation of CSR, and the influence of studying 'socially innovative commerce' over time Published In Australian and New Zealand Marketing Academy Conference (ANZMAC 2011)
2011	Manipulating message variables for best practice in advertising CSR Published In CSR Communication Conference
2010	Applying the sustainable tourism marketing mix to a passenger rail service: A tourism marketing student perspective Published In Academy of Marketing Annual Conference
2010	Conceptualising a contemporary marketing mix for sustainable tourism marketing Published In Council for Australian University Tourism and Hospitality Education Conference
2010	Destination choice by young Australian travellers: a theoretical explanation to a practitioner problem Published In Council for Australian University Tourism and Hospitality Education Conference
2010	Online social responsibility disclosure in sport organisations: Exploring current views and practice Published In Academy of Marketing Annual Conference
2010	Post-graduate student engagement with the subject: Revelation of factors influencing student success Published In 6th Quantitative Analysis of Teaching and Learning in Business, Business and Economics Forum 2010
2010	The effectiveness of advertising corporate social responsibility achievements: overcoming the role of prior brand attitude and attributions Published In Academy of Marketing Annual Conference
2010	The portrayal of aboriginal spiritual identity in tourism advertising: creating an image of extraordinary reality or mere confusion? Published In International Conference on Recent Advances in Retailing and Services Science
2009	Message variables for effective advertising of corporate social responsibility initiatives: results of an experimental design Published In Australia and New Zealand Marketing Academy Conference
2009	Sustainable tourism marketing: what should be in the mix? Published In Australia and New Zealand Marketing Academy Conference
2009	Using the brand molecule concept to guide the management and marketing of a professional sports team Published In Australia and New Zealand Marketing Academy Conference
2008	A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps Published In Academy of Marketing Annual Conference
2008	Implications of corporate social responsibility reporting practices in the Australasian region Published In Academy of Marketing Annual Conference
2007	Banks' corporate social responsibility initiatives: A study of consumer sensitivity in the Australian banking marketplace Published In 5th International Business Research Conference Proceedings
2007	Consumer Response to Corporate Social Responsibility Initiatives: An Investigation of Two Necessary Awareness States Published In Australia and New Zealand Marketing Academy Conference

Other Research Activities

Community Engagement, University of Wollongong - 2013
Global Challenges, University of Wollongong - 2013
Teaching and Learning Grant, Faculty of Commerce, University of Wollongong - 2012
Community Engagement Grant UOW - 2010
University of Wollongong Faculty Research Grant - 2010
Faculty of Commerce New Researcher Grant - 2006
Faculty of Commerce Research Grant - 2006

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy	Examining the drivers and barriers of Sustainability and Eco-efficiency in Cross-functional NPD: A Marketing? Operations Perspective	Singh, Karamjit
Doctor of Philosophy (Integrated)	The pursuit of sustainable development by Vietnamese firms: How broad and deep are current initiatives?	Dinh, MIKE

Reviewer Of

Australasian Marketing Journal (Journal)
Australia and New Zealand Marketing Academy (ANZMAC) (Journal)
Corporate Communications: an international journal (Journal)
European Academy of Marketing (EMAC) (Journal)
Journal of Business Ethics (Journal)
Journal of Business Research (Journal)
Journal of Sustainable Tourism (Journal)
The Service Industries Journal (Journal)
UK Academy of Marketing (AM) (Journal)

Professional Service Activities

Master of International Business, University of Wollongong Co-ordinator 2016 -
University of Wollongong senior lecturer 2004 -
Centre for Research in Social Responsible Marketing Co-director 2010 - 2013
Public Relations Programs Co-ordinator 2010 - 2011
School of Management and Marketing Research Seminar Series Co-ordinator - 2010
Higher Colleges of Technology, UAE Lecturer 1999 - 2004
University of Wollongong lecturer/tutor 1995 - 1999
TAFE Head teacher, travel and tourism 1987 - 1999

Outreach And Community Service Activities

Aalborg University PhD Thesis Examiner - 2018

Education And Training

Ph.D. in Marketing, University of Wollongong 2009
M.B.A., University of Wollongong 1998
Dip.Ed. Diploma of Education, University of New England 1978
Bachelor of Economics, University of New England 1976

Awards And Honors

Top 25 Australian Marketing Authors, conferred by Emerald , 2013
Highly Commended Award, 2009
Research Excellence Award, conferred by university of wollongong faculty of commerce, 2009
Research Excellence Award, conferred by university of wollongong faculty of commerce, 2008
Best Paper, Doctoral Colloquium, conferred by Australian and New Zealand Marketing Academy, 2006

Keywords

Advertising, Corporate Social Responsibility (CSR), Marketing Communications, Marketing Management, Services Marketing, Sustainability, Tourism Marketing.

Full Name

Dr. Alan A. Pomering

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Research Areas

Research Overview

Alan's research interests include:
- Marketing Communications
- Marketing Management
- Responsible Marketing and Consumption
- Marketing for Sustainability
- Sustainable Tourism,
- Services Marketing
Alan academic publications include the Journal of Business Ethics, Journal of Sustainable Tourism, Tourism Management, Corporate Communications: An International Journal, Australasian Marketing Journal, Sustainability, Journal of Social Marketing, Corporate Reputation Review, Tourist Studies, Place Branding and Public Diplomacy, Tourism Geographies, and International Journal of Knowledge Management. Alan’s published chapters are included in the Handbook of Integrated CSR Communication, Handbook of Communication and Corporate Social Responsibility, and Brand Mascots: And Other Marketing Animals. While working in the Middle East, Alan was a regular contributor to Gulf Marketing Review, the trade marketing magazine for the Middle East and Gulf States, and the Business section of The Gulf News.

Member Of

Kiama Council Walkways and Cycleways Committee 2009 -
Australian Institute of Marketing Certified Practicing Marketer
Australian and New Zealand Marketing Academy
St James Ethics Centre

Selected Publications

Journal Article

Year	Title
2019	Incorporating the concepts of sharing-in and sharing-out in CSR: Australian consumers' perspective Published In Sustainability
2018	Building Sustainability into Services Marketing: Expanding decision-making from a mix to a matrix Published In Sustainability
2018	Designing a knowledge management system for social services not-for-profit organisations Published In International Journal of Knowledge Management
2017	Marketing for sustainability: Extending the conceptualisation of the marketing mix to drive value for individuals and society at large Published In Australasian Marketing Journal
2015	Denying bogus skepticism in climate change and tourism research Published In Tourism Management: research, policies, practice
2015	No time for smokescreen skepticism: a rejoinder to Shani and Arad Published In Tourism Management: research, policies, practice
2014	Gender and message appeal: Their influence in a pro-environmental social advertising context Published In Journal of Social Marketing
2013	A review of: 'The Tourist Gaze 3.0' Published In Tourism Geographies: an international journal of tourism place, space and the environment
2013	Advertising corporate social responsibility: results from an experimental manipulation of key message variables Published In Corporate Communications: an international journal
2013	Indigenous identity in the nation brand: tension and inconsistency in a nation's tourism advertising campaigns Published In Corporate Reputation Review: an international journal
2011	Conceptualising a contemporary marketing mix for sustainable tourism Published In Journal of Sustainable Tourism
2011	Self-identity and Social Norms in Destination Choice by Young Australian Travellers Published In Tourist Studies: an international journal
2011	The portrayal of Indigenous identity in Australian tourism brand advertising: engendering an image of extraordinary reality or staged authenticity? Published In Place Branding and Public Diplomacy
2009	Advertising corporate social responsibility initiatives to communicate corporate image: inhibiting scepticism to enhance persuasion Published In Corporate Communications: an international journal
2009	Assessing the prerequisite of successful CSR implementation: are consumers aware of CSR initiatives? Published In Journal of Business Ethics
2009	Constructing a corporate social responsibility reputation using corporate image advertising Published In Australasian Marketing Journal
2008	Brazilian food retailer satisfaction with suppliers Published In Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior

Chapter

Year	Title
2014	Anthropomorphic brand presenters: the appeal of Frank the Sheep Published In Brand Mascots: and Other Marketing Animals Publisher New York, NY
2011	Communicating corporate social responsibility through corporate image advertising Published In The Handbook of Communication and Corporate Social Responsibility Publisher Chichester, UK.

Conference Paper

Year	Title
2017	Introducing Knowledge Management to the Marketing Mix Published In Australian and New Zealand Marketing Academy Conference
2015	Corporate social responsibility attitudes of board directors in Australian firms: The role of gender and spiritual wellbeing Published In 5th Annual Australian Business Ethics Network (ABEN) Conference
2014	Building sustainability into services marketing: expanding decision-making from a mix to a matrix Published In Agents of Change: Proceedings of the ANZMAC Annual Conference 2014
2014	Helping people with mild intellectual disabilities check for skin cancers: an intervention Published In Agents of Change: Proceedings of the ANZMAC Annual Conference 2014
2013	The Silos Estate: a systematic approach to sustainability using the sustainability tourism marketing model Published In CAUTHE 2013 Conference Proceedings
2013	Young travellers’ dispositions towards sustainable tourism mobility information: an international exploratory analysis Published In CAUTHE 2013 Conference Proceedings
2012	Controversial corporate communications in a controversial industry: the neutralisation of regulatory change in the Australian electronic gaming industry Published In ANZMAC 2012: Australian and New Zealand Marketing Academy Conference
2011	A Sustainability Marketing Model for Management Education and Practice Published In 4th International Higher Education for Sustainable Development: Moving the Agenda Forward
2011	A comparison of corporate social responsibility (CSR) practiced with employees in Chinese and Multinational private Financial Intermediation and Accounting companies in China Published In Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever
2011	Investigating Chinese and Australian student's awareness and interpretation of CSR, and the influence of studying 'socially innovative commerce' over time Published In Australian and New Zealand Marketing Academy Conference (ANZMAC 2011)
2011	Manipulating message variables for best practice in advertising CSR Published In CSR Communication Conference
2010	Applying the sustainable tourism marketing mix to a passenger rail service: A tourism marketing student perspective Published In Academy of Marketing Annual Conference
2010	Conceptualising a contemporary marketing mix for sustainable tourism marketing Published In Council for Australian University Tourism and Hospitality Education Conference
2010	Destination choice by young Australian travellers: a theoretical explanation to a practitioner problem Published In Council for Australian University Tourism and Hospitality Education Conference
2010	Online social responsibility disclosure in sport organisations: Exploring current views and practice Published In Academy of Marketing Annual Conference
2010	Post-graduate student engagement with the subject: Revelation of factors influencing student success Published In 6th Quantitative Analysis of Teaching and Learning in Business, Business and Economics Forum 2010
2010	The effectiveness of advertising corporate social responsibility achievements: overcoming the role of prior brand attitude and attributions Published In Academy of Marketing Annual Conference
2010	The portrayal of aboriginal spiritual identity in tourism advertising: creating an image of extraordinary reality or mere confusion? Published In International Conference on Recent Advances in Retailing and Services Science
2009	Message variables for effective advertising of corporate social responsibility initiatives: results of an experimental design Published In Australia and New Zealand Marketing Academy Conference
2009	Sustainable tourism marketing: what should be in the mix? Published In Australia and New Zealand Marketing Academy Conference
2009	Using the brand molecule concept to guide the management and marketing of a professional sports team Published In Australia and New Zealand Marketing Academy Conference
2008	A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps Published In Academy of Marketing Annual Conference
2008	Implications of corporate social responsibility reporting practices in the Australasian region Published In Academy of Marketing Annual Conference
2007	Banks' corporate social responsibility initiatives: A study of consumer sensitivity in the Australian banking marketplace Published In 5th International Business Research Conference Proceedings
2007	Consumer Response to Corporate Social Responsibility Initiatives: An Investigation of Two Necessary Awareness States Published In Australia and New Zealand Marketing Academy Conference

Other Research Activities

Community Engagement, University of Wollongong - 2013
Global Challenges, University of Wollongong - 2013
Teaching and Learning Grant, Faculty of Commerce, University of Wollongong - 2012
Community Engagement Grant UOW - 2010
University of Wollongong Faculty Research Grant - 2010
Faculty of Commerce New Researcher Grant - 2006
Faculty of Commerce Research Grant - 2006

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy	Examining the drivers and barriers of Sustainability and Eco-efficiency in Cross-functional NPD: A Marketing? Operations Perspective	Singh, Karamjit
Doctor of Philosophy (Integrated)	The pursuit of sustainable development by Vietnamese firms: How broad and deep are current initiatives?	Dinh, MIKE

Reviewer Of

Australasian Marketing Journal (Journal)
Australia and New Zealand Marketing Academy (ANZMAC) (Journal)
Corporate Communications: an international journal (Journal)
European Academy of Marketing (EMAC) (Journal)
Journal of Business Ethics (Journal)
Journal of Business Research (Journal)
Journal of Sustainable Tourism (Journal)
The Service Industries Journal (Journal)
UK Academy of Marketing (AM) (Journal)

Professional Service Activities

Master of International Business, University of Wollongong Co-ordinator 2016 -
University of Wollongong senior lecturer 2004 -
Centre for Research in Social Responsible Marketing Co-director 2010 - 2013
Public Relations Programs Co-ordinator 2010 - 2011
School of Management and Marketing Research Seminar Series Co-ordinator - 2010
Higher Colleges of Technology, UAE Lecturer 1999 - 2004
University of Wollongong lecturer/tutor 1995 - 1999
TAFE Head teacher, travel and tourism 1987 - 1999

Outreach And Community Service Activities

Aalborg University PhD Thesis Examiner - 2018

Education And Training

Ph.D. in Marketing, University of Wollongong 2009
M.B.A., University of Wollongong 1998
Dip.Ed. Diploma of Education, University of New England 1978
Bachelor of Economics, University of New England 1976

Awards And Honors

Top 25 Australian Marketing Authors, conferred by Emerald , 2013
Highly Commended Award, 2009
Research Excellence Award, conferred by university of wollongong faculty of commerce, 2009
Research Excellence Award, conferred by university of wollongong faculty of commerce, 2008
Best Paper, Doctoral Colloquium, conferred by Australian and New Zealand Marketing Academy, 2006

Keywords

Advertising, Corporate Social Responsibility (CSR), Marketing Communications, Marketing Management, Services Marketing, Sustainability, Tourism Marketing.

Full Name

Dr. Alan A. Pomering

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Geographic Location

Wollongong, NSW, Australia

Located In Facility

40.132

Orcid Id

http://orcid.org/0000-0002-8361-9743 (pending confirmation)

Overview

Overview

Research Areas

Research Overview

Affiliation

Member Of

Publications

Selected Publications

Journal Article

Chapter

Conference Paper

Funding

Other Research Activities

Supervision

Advisees

Graduate Advising Relationship

Service

Reviewer Of

Professional Service Activities

Outreach And Community Service Activities

Background

Education And Training

Awards And Honors

Keywords

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Overview

Research Areas

Research Overview

Affiliation

Member Of

Publications

Selected Publications

Journal Article

Chapter

Conference Paper

Funding

Other Research Activities

Supervision

Advisees

Graduate Advising Relationship

Service

Reviewer Of

Professional Service Activities

Outreach And Community Service Activities

Background

Education And Training

Awards And Honors

Keywords

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Visualisations

Research Areas