A B's research interests included:
- Internationalisation Strategies of Emerging Asian Multinational Firms
- Performance of IJVs and Strategic alliances
- Turnaround strategies, Strategic Management issues
He has researched extensively in the Asian region and presented refereed papers at numerous international conferences. Dr A B Sim has published extensively in journals, including the Management International Review, Journal of World Business, Asia Pacific Journal of Management, Asia Pacific Business Review, Journal of Asian Business, International Journal of Technology Management, Journal of Asia Pacific Business and the Journal of Applied Business Research.